Country for PR: United States
Contributor: PR Newswire New York
Tuesday, February 25 2020 - 01:00
AsiaNet
TUMI Taps Actor Daniel Henney For Global Film Series
NEW YORK, Feb. 24, 2020 /PRNewswire-AsiaNet/--

-- Perfecting The Journey - The Series

-- Daniel Henney on Acting

TUMI, the leading international travel and lifestyle brand today released the 
first installment, starring film and television star Daniel Henney, in an 
upcoming series entitled Perfecting The Journey -- The Series. 

Photo - 
https://mma.prnewswire.com/media/1093251/Perfecting_The_Journey_The_Series.jpg
Logo - https://mma.prnewswire.com/media/214382/tumi_logo.jpg 

As part of TUMI's perpetual pursuit of perfection through innovation, the brand 
draws inspiration from fields outside its own. Each impactful episode of 
Perfecting The Journey - The Series investigates a unique and timely idea 
relating to the never-ending drive toward perfecting a specific craft. For 
Daniel Henney, achieving the "perfect scene" is his ultimate goal as an actor. 

This installment of the series, directed by Jon Clements, offers an inside look 
at Daniel Henney's creative process when preparing for a scene, from character 
research to the moment he steps in front of the camera. We learn about the 
challenges he faces, how he works toward his goal, and about the 
impossible-to-repeat alchemy that must occur to capture the kind of scene that 
becomes legendary. As he explains, it's impossible to perfect acting -- but 
that's exactly what motivates him to keep pursuing it. 

It is this constant process of improvement that ultimately shapes and changes 
culture at large. Perfection, it turns out, is just an idea -- the journey 
toward it is what's important.

"I love my TUMI backpacks. They are durable, resilient, resourceful," says 
Daniel Henney. "There's a pocket for everything and I never have to worry about 
getting them too scuffed up or ripped open. I've got TUMI bags from years ago 
that I can still use because they're so tough. And that's who I like to see 
myself as, as a person and as an actor--someone who can get through anything, 
someone who is tough and resilient."

This campaign features the newly redesigned Harrison Collection, inspired by 
modern, timeless style. The simple, minimalistic collection delivers major 
functionality with clean silhouettes in lightweight nylon including the Osborn 
Roll Top Backpack, Warren Backpack, Bradner Backpack and Gregory Sling. Daniel 
showcases how the Harrison Collection allows him to perfect his journey as he 
travels the world in pursuit of his passion.

"We see Daniel as a true global citizen always striving to perfect his 
journey," says Victor Sanz, Creative Director of TUMI. "Knowing the passion we 
both share for our crafts made it easy to connect with him on a deeper level. 
I'm excited to share the first episode in this incredible new series and look 
forward to sharing more to come."

The film will run globally across the brands' social channels, including 
Instagram, Facebook, Twitter and YouTube, OOH and Digital.

About TUMI 
Since 1975, TUMI has been creating world-class business and travel essentials, 
designed to upgrade, uncomplicate, and beautify all aspects of life on the 
move. Blending flawless functionality with a spirit of ingenuity, we're 
committed to empowering journeys as a lifelong partner to movers and makers in 
pursuit of their passions. The brand is sold globally in over 75 countries with 
approximately 2,000 points of sale. For more about TUMI, visit: www.TUMI.com 

SOURCE:  TUMI 

CONTACT: TUMI
         Zoe Saunders
         Zoe.Saunders@tumi.com
Translations

Vietnamese

Japanese