Country for PR: United States
Contributor: PR Newswire New York
Tuesday, February 25 2020 - 09:04
AsiaNet
Rabobank Partners with Brilliance Financial Technology to Optimize Digital Pricing Strategy
NEW YORK, Feb. 25, 2020 /PRNewswire-AsiaNet/--

-- Brilliance's DealPoint, the solution that automates and streamlines dynamic 
pricing, is now integrated across Rabobank's wholesale bank ecosystem 

Brilliance Financial Technology ( 
https://c212.net/c/link/?t=0&l=en&o=2727344-1&h=2387109067&u=https%3A%2F%2Fbxfin.com%2F&a=Brilliance+Financial+Technology 
), a global leader in providing end-to-end digital pricing and intelligence, 
today announced its strategic partnership with Rabobank ( 
https://c212.net/c/link/?t=0&l=en&o=2727344-1&h=3675447675&u=https%3A%2F%2Fwww.rabobank.com%2Fen%2Fhome%2Findex.html&a=Rabobank 
), the world's largest Food & Agri financial institution based in the 
Netherlands. Rabobank likes to work with partners that add value for its 
customers. Rabobank has rolled out its industry-leading deal management and 
relationship pricing solution, DealPoint ( 
https://c212.net/c/link/?t=0&l=en&o=2727344-1&h=1234068449&u=https%3A%2F%2Fbxfin.com%2Fsolution%2F&a=DealPoint 
), to manage its commercial engagement process in wholesale banking globally.  

DealPoint digitizes and streamlines Rabobank's pricing and pricing approval 
workflow. The new digital process gives Rabobank more insight into the 
portfolio and provides Relationship Managers (RMs) with a better view into 
their clients' position on pricing, product, and cross-sells to steer the 
overall relationship. DealPoint is a key part of Rabobank's strategic 
investment in its re-envisioned customer end-to-end journey. As such, DealPoint 
integrates into the bank's ecosystem - including Customer Relationship 
Management, Client, Booking, Enterprise Service Bus, and Credit Approval 
systems. With the newly streamlined process, Rabobank creates a seamless 
experience for bankers that provides more flexibility and adds real-time data 
analysis and insight to their wholesale lending commercial engagement process.

"We are pleased to work with Brilliance, who is quite adaptive and creative in 
tailoring DealPoint for Rabobank.  They really do understand the needs of 
global banks like ours," said Lissy Smit, Global Head of Loan Product Group of 
Rabobank. "DealPoint streamlines our commercial processes, which is extremely 
important for us so we can service our clients better and faster. Working with 
a partner like Brilliance who really knows what they're talking about and are 
really specialized in digital pricing is crucial to our transformation 
program's success." 

"Our work with Rabobank is reflective of our mission to help global banks 
modernize their pricing transformation journeys. DealPoint's seamless 
integration into Rabobank's wholesale bank ecosystem provides them with a more 
holistic view of performance and profitability," said Jean-Edouard van Praet, 
President and CEO of Brilliance Financial Technology. "Now, Rabobank is able to 
gain real-time insights into their customers, as well as conduct business 
anytime, anywhere. An integrated process is critical for future success and 
Rabobank is leading the way in the competitive landscape," he added.

Rabobank is exploring additional ways to leverage DealPoint's capabilities 
across its other divisions, products and regions.
This latest version of DealPoint adds key enhancements to the platform to drive 
performance in today's market landscape:

    -- Relationship Profitability: Real time view of the proposed Deal's 
       impact to the overall Relationship, including existing and potential 
       cross sell products. 
    -- Cross Sell Tracking: Formalizes the promise of additional relationship 
       income into the decision-making process and enables the reconciliation 
       of projected versus realized revenue 
    -- Recommendation Engine: This AI-driven feature leverages real-time data 
       to analyze price elasticity and suggests alternate deal structures, 
       fees, and potential cross-sells 
    -- Pricing Insight: Data generated throughout the digital pricing process 
       are utilized by out of the box data visualizations to drive smarter 
       and faster decisions for business heads, product owners and strategic 
       decision makers 
    -- Standard open API framework: Makes it possible to integrate DealPoint 
       into key stages of the customer end-to-end journey 
    -- Benchmarking: Incorporates real-time comparison of proposed deals with 
       latest market prices

About Brilliance Financial Technology
Brilliance Financial Technology ( 
https://c212.net/c/link/?t=0&l=en&o=2727344-1&h=2387109067&u=https%3A%2F%2Fbxfin.com%2F&a=Brilliance+Financial+Technology 
) is a global leader in providing end-to-end digital pricing and intelligence, 
enabling the world's leading banks to optimize operations. As the leading 
provider of risk-based pricing and customer profitability systems, Brilliance 
enables banks to make smarter decisions, faster.

Brilliance's flexible and scalable solution, DealPoint, is uniquely tailored to 
each bank's pricing model, and allows for rapid automation of the pricing and 
approval process. DealPoint has been deployed in over 50 countries across the 
globe.

CONTACT: Brianne Fortuna
         bfortuna@hudsoncutler.com

SOURCE:  Brilliance Financial Technology