Country for PR: China
Contributor: PR Newswire Asia (China)
Tuesday, February 25 2020 - 09:00
AsiaNet
LG Signs Sponsorship deal With World's Number-one Female Golfer, Ko Jin-young
SEOUL, South Korea, Feb. 25, 2020 /PRNewswire-AsiaNet/ --

Ko's World-class Performance and Pursuit of Perfection Make Her an Obvious 
Choice for LG SIGNATURE Brand Ambassador 

LG Electronics (LG) announced it has signed a three-year sponsorship agreement 
with the world's top-ranked female golfer, South Korea's Ko Jin-young. As part 
of the arrangement, Ko has been named an official brand ambassador for LG 
SIGNATURE (www.lgsignature.com), and will be wearing a shirt featuring the 
ultra-premium home appliance brand's logo in future tournaments.

Ko ascended to the top of the Rolex Women's World Golf Rankings last year, with 
her stellar play earning her four tournament victories including two majors; 
the ANA Inspiration and the Evian Championship. Apart from a brief drop to the 
number-two position last June, she has maintained a firm grip on first place in 
the global rankings since April 2019. Ko's dominant performance also saw her 
become the first South Korean to win the LPGA Player of the Year award, the 
Vare Trophy for the lowest scoring average, and the most earnings on the tour 
in the same year.

"I'm very pleased to be partnering with LG and am excited about my role as an 
LG SIGNATURE brand ambassador," said Ko. "I am truly grateful for the company's 
support and will continue to play the best golf I can."

A perfect match, LG SIGNATURE and Ko share a commitment to excellence and a 
well-deserved reputation for world-class performance – Ko for her skill and 
consistency on the golf course, and the premium brand for the unmatched 
convenience and quality of its products. The innovative technology, seamless 
design and intuitive user experience offered by LG SIGNATURE's impressive 
appliances continue to win over discerning consumers around the globe.

"Jin-young's incredible achievements are a testament to her unsurpassed talent 
and commitment, and we are delighted to be sponsoring her," said Kim Jin-hong, 
head of LG's Global Marketing Center. "We're also thrilled to have her as an LG 
SIGNATURE ambassador; her refusal to settle for anything less than the very 
best fits perfectly with the brand's philosophy. She is a true champion and we 
believe she's only just getting started."

Since launching the LG SIGNATURE brand globally in 2016, LG has been active in 
the area of golf sponsorship. The company became an official sponsor of the 
Evian Championship – one of the five major tournaments on the LPGA tour – in 
2017, and currently sponsors world champion golfers including Ko Jin-young and 
her fellow South Korean, Park Sung-hyun. The prestige, passion and traditions 
of the great game of golf align with the philosophy and brand identity of LG 
SIGNATURE, the number-one name in ultra-premium appliances.

About LG SIGNATURE

LG SIGNATURE is the first ultra-premium brand across multiple product 
categories from global innovator LG Electronics. Catering to the most 
discerning consumers, LG SIGNATURE is designed to provide a state-of-the-art 
living experience that feels pure, sophisticated and luxurious. Combining the 
very best of everything LG has to offer, the distinctive LG SIGNATURE products 
were designed with their true essence in mind – streamlined to focus on each 
product's essential function while maintaining the LG SIGNATURE's modern, 
signature design. www.LGSIGNATURE.com.

Photo - https://photos.prnasia.com/prnh/20200224/2727044-1-a 
Photo - https://photos.prnasia.com/prnh/20200224/2727044-1-b 

SOURCE:  LG SIGNATURE

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=358246

   Caption: LG SIGNATURE brand ambassador, top female golfer Ko Jin-young

   Link: https://iop.asianetnews.net/view-attachment?attach-id=358247

   Caption: LG SIGNATURE brand ambassador, top female golfer Ko Jin-young

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