- Tour and Activity Operators Can Now Seamlessly Build Multi-channel, 
    Always-on Digital Advertising Campaigns That Drive Online Sales

Sojern ( 
https://c212.net/c/link/?t=0&l=en&o=2732503-1&h=873061353&u=https%3A%2F%2Fwww.sojern.com%2F&a=Sojern 
), a leading provider of digital travel marketing solutions, today announced 
expanded support for attractions customers around the world to provide an 
alternative to the high commission rates charged by online travel agencies 
(OTAs). Packaged as a subscription, Sojern can now help attractions customers 
of all sizes promote their tours, activities and experiences via Facebook, 
Instagram, programmatic video, and display advertising. Support for search 
engine marketing is currently in beta testing with U.S. clients.

Logo - https://mma.prnewswire.com/media/249299/sojern_logo.jpg 

Consumer demand to book tours, experiences and attractions online is increasing 
( 
https://c212.net/c/link/?t=0&l=en&o=2732503-1&h=3187573735&u=https%3A%2F%2Fwww.phocuswright.com%2FTravel-Research%2FDestination-Activities-Marketing%2FTours-amp-Activities-Come-of-Age-Global-Travel-Activities-Marketplace-2014-2020%3Fsubr%3D1&a=increasing 
), but marketing to those consumers can be difficult. Many businesses lack the 
time, expertise and technology required to manage a comprehensive digital 
marketing mix that will allow them to reach customers online.

Sojern has the tools, expertise and technology to identify, target and 
influence people who are traveling to a local market, as well as local 
prospects that are actively searching for things to do. With Sojern's 
world-class digital marketing solutions, tour and activity operators can easily 
find and reach travelers searching for in-destination experiences, and then 
influence them to visit the attractions' website. As a part of the 
subscription, Sojern also offers complementary HTML5 ad creative development, 
campaign performance metrics, and real-time market insights—all accessible 
through a continually-updated dashboard. 

"For many of our customers, running a business is hard enough. They know they 
need to think about digital marketing, but that's on an already exhaustive list 
of tasks they're thinking about to keep their business going. Finding a partner 
who they can trust to drive digital marketing gives them back hours every week 
to focus on giving their customers a great experience," said Kurt Weinsheimer, 
Sojern Chief Solutions Officer. "Trying to optimize complex campaigns across 
Instagram, Facebook and Google on your own isn't that scalable, but it can be 
if you have a good partner and a solution that fits within your budget. 
Sojern's subscription advertising packages start at just a few hundred dollars 
per month, and use real-time traveler data and insights to help drive consumers 
to the attraction's website and increase sales."

For more information about Sojern's digital marketing solutions for 
attractions, visit www.sojern.com/attractions/

About Sojern
Sojern's ( 
https://c212.net/c/link/?t=0&l=en&o=2732503-1&h=873061353&u=https%3A%2F%2Fwww.sojern.com%2F&a=Sojern 
) digital marketing solutions for travel are built on more than a decade of 
expertise analyzing the complete traveler path to purchase. The company drives 
travelers from dream to destination by activating multi-channel branding and 
performance solutions on the Sojern Traveler Platform for more than 10,000 
customers around the world. Recognized as a Deloitte Technology Fast 500 
company six years in a row, Sojern is headquartered in San Francisco, with 600 
employees based in Berlin, Dubai, Dublin, Hong Kong, Istanbul, London, Mexico 
City, New York, Omaha, Paris, São Paulo, Singapore and Sydney.

Source - Sojern

CONTACT: PRESS CONTACTS: Americas: Scott Thornburg, +1 (415) 816-8844, 
scott.thornburg@sojern.com; Europe, Middle East and Africa: Susie Bindman, +44 
(0) 7725 854 992, susie.bindman@sojern.com; Asia-Pacific: Teesta Raha, +65 9379 
2770, teesta.raha@sojern.com