Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, March 04 2020 - 22:47
AsiaNet
NEOM Named as Principal Partner of Mercedes-Benz EQ Formula E Team
NEOM, Saudi Arabia and LONDON, March 4, 2020 /PRNewswire-AsiaNet/ --

- Mercedes-Benz EQ Formula E Team signs long-term partnership with NEOM 
- Engineering and software development opportunities for Saudi nationals are a
  core part of the agreement
- Enduring partnership to focus on sport, sustainability and mobility of the
  future, and on fostering young talent 

NEOM Company (NEOM) and Mercedes-Benz Formula E Limited signed a long-term 
partnership agreement making NEOM a team partner of the Mercedes EQ Formula E 
team. The partnership begins a multi-season relationship with the Mercedes-Benz 
EQ Formula E Team with NEOM as a new Principal Partner. It offers opportunities 
for knowledge transfer and for further education and training in the Kingdom of 
Saudi Arabia. The development of young racing drivers is also a key element.

The partnership will provide secondment and development opportunities for 
selected Saudi nationals, who work closely with the racing team and further 
qualify as engineers and software developers.

NEOM will also be the principal and founding partner to the Mercedes-Benz EQ FE 
Driver Development Programme, which will start in early 2021, for talented 
junior drivers. The aim is to discover and bring on young talent who could make 
the step up to Formula E within the next few years.

Commenting on the partnership, Nadhmi Al-Nasr, CEO of NEOM, said: "We are 
delighted to partner with Mercedes-Benz EQ Formula E team. We are always open 
to develop partnerships in which innovation is seen as the key to creating a 
sustainable future. We encourage everyone to think of NEOM as a living 
laboratory where they can experiment and develop new technologies in 
collaboration with us and others. We are excited to be working with 
Mercedes-Benz EQ Formula E Team."

Toto Wolff , Head of Mercedes-Benz Motorsport, added: "We consider our 
involvement in motorsport as critical in pioneering innovation, and we look 
forward to developing this collaboration with our new partner, NEOM. With our 
involvement in Formula E, we have committed ourselves to raising the profile of 
future mobility and to driving forward the development of sustainable 
innovations - both in terms of technology and also the mentoring of talented 
young people who will make a significant contribution in this regard."

Jan Paterson, Managing Director of Sport at NEOM, said: "We have been highly 
impressed with the team culture and values during our discussions. This is a 
significant partnership that provides for extensive collaboration between the 
Mercedes-Benz EQ Formula E Team and NEOM within the global sporting landscape. 
In the short-term, we are excited to support the team in the coming seasons and 
look forward to when we can host our first race in NEOM."

Team Principal Mercedes-Benz EQ Formula E team, Ian James, said: "Formula E is 
more than just an exciting form of motorsport. Within the very short time span 
of five years, the all-electric racing series has established itself as a 
pioneer for technological innovation, sustainability and electric mobility; all 
of which are central topics for our future. We look forward to exploring these 
new opportunities with NEOM over the coming years."

For further information visit NEOM.com. 

Photo - 
https://mma.prnewswire.com/media/1099325/Mercedes_Benz_EQ_Formula_E_Team.jpg 

Source: NEOM
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