Country for PR: United States
Contributor: PR Newswire New York
Tuesday, March 10 2020 - 08:00
AsiaNet
SoftIron Pursues APAC Expansion Strategy With Appointment Of First Australian Authorised Reseller
LONDON, March 10, 2020 /PRNewswire-AsiaNet/ --

-- SoftIron proudly partners with Kirra services, a majority owned and Supply 
Nation certified Indigenous business service provider

SoftIron Ltd., the leader in purpose-built and performance-optimised data 
center appliances, today announced the appointment of Kirra services as their 
first authorised Australian reseller. The strategic partnership is set to 
deliver on both SoftIron's APAC expansion strategy and the goal of Kirra 
services to develop better opportunities for indigenous participation in the IT 
industry.

Photo - https://mma.prnewswire.com/media/1121176/SoftIron_HyperDrive.jpg 
Logo - https://mma.prnewswire.com/media/557880/SoftIron_Logo.jpg  

Earlier this year, SoftIron announced their APAC expansion strategy with the 
intent to disrupt the enterprise storage sector in the region with their 
task-specific, performance optimized data center appliances. An enterprise 
reseller program is now in motion to support their growth plans. Established in 
2017, Kirra services is a majority owned and Supply Nation certified Indigenous 
business service provider located in Canberra, Australia, and is the ideal 
first reseller for the group.

"We're incredibly proud to sign the partnership with Kirra services. Their 
reputation, localised market expertise and track record for success were key 
factors for us in selecting our first authorised reseller in the region, and 
we're really looking forward to achieving mutual success", says Paul Harris, 
Director of Regional Sales. 

Phil Straw, CEO, also attests to the opportunity and says that "The APAC 
storage sector is ripe for disruption and with Kirra services on board to 
represent our technology in Australia, we're going to be making big waves 
together."    

"SoftIron has introduced a unique and cutting edge data center storage product 
into the market which is very interesting to us as a reseller in Australia," 
says Brad Nagle, Founder and Managing Director at Kirra services. "We share a 
vision for building trusted relationships and delivering genuine value for our 
customers and I am very excited to see the outcome of our combined approach."

SoftIron acknowledges the Traditional Custodians of the lands which Kirra 
services operates and pay respect to their Elders – past, present and emerging 
– and the important role Aboriginal and Torres Strait Islander people continue 
to play within the greater Canberra community.

About SoftIron(R)

SoftIron is the world-leader in purpose-built, performance-optimized, storage 
solutions from the data center to the edge. The company's HyperDrive(R) 
software-defined storage portfolio is built on Ceph; it's custom-designed and 
purpose-built for scale-out enterprise storage and runs at wire speed. 
HyperCast(TM) delivers the best density and value for real-time video 
streaming. SoftIron unlocks greater business value for enterprises by 
delivering great products without software and hardware lock-in. For more 
information, visit softiron.com ( 
https://c212.net/c/link/?t=0&l=en&o=2744013-1&h=1369371420&u=https%3A%2F%2Fsoftiron.com%2F%3Futm_source%3DPress%2520Release%26utm_medium%3DPress%2520Release%26utm_campaign%3Dboilerplate%26utm_term%3Dboilerplate%26utm_content%3Dboilerplate&a=visit+softiron.com 
)

SOURCE: SoftIron

CONTACT: Isaac Lopez, OmniScale Media, +1 360-576-5475, isaac@omniscalemedia.com