Newzoo, the world's leading provider of games and esports analytics, announced 
today the official launch of Newzoo Pro, a new data service that combines all 
its insights into one easy-to-use, affordable, and cloud-based platform. Newzoo 
Pro offers a 360° view of the global games market, combining in-depth game, 
genre, country, and demographic profiles with real-time engagement and 
market-sizing data. The new service aims to be the go-to destination for anyone 
seeking up-to-date and accessible information on the world's most popular form 
of entertainment. It's the first product on the market to offer such a complete 
overview of the games space, taking various levels of engagement into account, 
including playing, viewing, streaming, and esports.

Newzoo Pro features an exclusive feed from Newzoo analysts, offering their 
expert opinion on the latest market news. Newzoo's Games Taxonomy, consisting 
of 132 variables across 11 unique categories, powers additional insights on an 
individual game mechanic level. The variety of esports insights offered by 
Newzoo Pro, including teams, events, leagues, and sponsorships, are bolstered 
by Newzoo's data partnership with The Esports Observer, announced earlier 
today. 

"One of Newzoo's core goals has always been to enable as many people as 
possible to benefit from its market expertise and data. We want to break down 
barriers to help the games business to grow, and broad access to market 
intelligence is one of those barriers. That's why we publish so much free 
content," said Peter Warman, Newzoo's Co-Founder and CEO. "With Newzoo Pro, we 
are taking this to the next level, providing deeper data and actionable 
insights to the growing number of people with an interest in games. The 
feedback from our first wave of users has been extremely positive, and we're 
very excited to bring Newzoo Pro to the world today. We will continuously 
expand the content and features going forward, migrating most of our other 
services into this single destination throughout the year." 

Newzoo will continue to provide high-level insights, rankings, and graphics at 
no cost by offering basic-level access to its Analytics Platform.

Newzoo Pro is available at an affordable price for individual, team and 
enterprise users. More than 100 start-ups, universities, developers, agencies, 
consultants, consumer brands, and investors are already actively using Newzoo 
Pro.

About Newzoo

Newzoo is the world's leading provider of games and esports analytics. With 
over a decade of market expertise, Newzoo is proud to help some of the most 
successful entertainment, technology, and media companies around the world, 
such as EA, Bloomberg, PepsiCo, Vodafone, target their audience, track 
competitors, increase brand awareness, spot opportunities, and make strategic 
and financial decisions. Newzoo's product portfolio includes the Global Games 
and Global Esports Market Reports, proprietary Consumer Insights profiling 
consumer behavior and preferences in 30 key markets across the globe, its Game 
Development Solution, and Newzoo Pro. 

newzoo.com 

SOURCE: Newzoo