Country for PR: United Kingdom
Contributor: PR Newswire Europe
Wednesday, March 11 2020 - 05:06
AsiaNet
Herta Launches a New Technology That Allows Facial Identification Even With a Mask
BARCELONA, Spain, March 11, 2020 /PRNewswire-AsiaNet/ --

The world's leading company in facial recognition solutions for crowded 
environments, Herta, is launching this week a new version of its facial 
recognition algorithms that can correctly identify people who wear facial 
masks. The company had been working on the issue of partial occlusions for some 
time and, following the worldwide outbreak of coronavirus (CoVid19), 
development has been accelerated to launch a version of the software that helps 
provide an accurate identification under these conditions.

Based on Deep Learning technology, Herta's algorithms provide very high 
identification rates, especially in identity verification tasks and their 
reliability is very high, even when people hide a large part of their face. It 
is worth noting that the most differential part of the human face is in the eye 
region.

The launch of this software is key for automatic passenger identification 
systems, such as border control with the passport. This way it will not be 
necessary for the person to remove the mask, avoiding possible contagion or 
long waiting times. Its application, in general, extends to any type of access 
control or identity verification system.

Herta expects that the impact of this new technology in the market will be very 
important worldwide and that it will be massively used in environments such as 
transportation, health, government, events, sports stadiums or in the gaming 
sector.

About Herta

Herta is a world leader in the development of high-tech facial recognition 
solutions. With headquarters in Barcelona and offices in Madrid, Los Angeles, 
Montevideo, Mexico City, Singapore and Dubai, the company offers fast, 
accurate, robust and end-customer-oriented solutions for video surveillance, 
access control and marketing requirements. International projects include safe 
cities, airports, train and subway stations, prisons, banks, casinos, sports 
stadiums, shopping centers, military, police and forensic applications. Herta 
has partners in 50 countries and more than 150 certified integrators worldwide.

Herta specializes in the analysis of crowded environments, which allows to 
detect and identify multiple subjects at the same time through IP cameras. Our 
software is fully scalable and compatible with any IP camera, becoming an 
easy-to-use and accessible tool for any business organization.

https://hertasecurity.com 

Photo - https://mma.prnewswire.com/media/1122198/Herta.jpg 

SOURCE:  Herta
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