- Zoomlion attracts a record breaking 300,000+ views for industry-first online 
launch 

Zoomlion Heavy Industry Science and Technology Co, (01157.HK), a leading 
Chinese maker of engineering and agricultural equipment, has taken its offline 
marketing online with the launch of a new "Cloud Marketing" model in response 
to the coronavirus outbreak. 

"In response to the coronavirus, we have begun to speed up our online marketing 
strategy and have improved our Douyin, Kuaishou and live stream presence. 
Following the online launch of several products, we've seen a marked increase 
in fans and sales," said Mr. Huang Jianbing, Assistant President of Zoomlion 
and General Manager of Zoomlion Pumping Machinery.

Since February 4, Zoomlion has invited its chief technical experts from 
different branches and subsidiaries to conduct live broadcasts every afternoon 
to introduce and demonstrate concrete, earthmoving, mobile crane, and 
construction hoisting products nationwide, receiving thousands of viewers per 
day.

The live broadcast of the "Grand Launch of Lingyun-Series Pump Truck" was held 
at Zoomlion's production plant on March 11. It consisted of two parts: an 
introduction and Q&A with expert Mr. Gao Rongzhi, a game and truck model 
giveaway. The live event with high engagement attracted 327,700 visitors, 
received 881,986 likes and 42,472 comments. 

A live broadcast themed "Zoomlion Charity Night" held by Zoomlion Earthmoving 
Machinery on February 29 attracted over 60,000 followers and sold 620 
excavators during the one-and-a-half-hour live broadcast.

"The effect of the online promotion is beyond our expectations. Zoomlion 
locates in Changsha, a Southeast City of China, therefore it was very difficult 
for customers in the northwest and northeast of China to participate in our 
on-site marketing events. However, with the live broadcast, they can take a 
more detailed look at product performance and interact with our experts." 
Added, Mr. Huang.

Engineers and technical experts were usually behind the scene, but now are 
becoming "Internet celebrities", with their own growing fanbase.

The new "Cloud-Marketing" model features online promotion, sales, and customer 
services and is expected to become an important feature of Zoomlion's future 
plans for growth.

About Zoomlion

Founded in 1992, Zoomlion Heavy Industry Science & Technology Co., Ltd. is a 
high-end equipment manufacturing enterprise that integrates engineering 
machinery, agricultural machinery, and financial services. The company now 
sells more than 600 cutting-edge products from 55 product lines covering ten 
significant categories. 

SOURCE: Zoomlion

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   Caption: Zoomlion Takes Offline, Online with New "Cloud Marketing" 
Initiative Following COVID-19 Outbreak