Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, March 16 2020 - 19:00
AsiaNet
Greek Company Solves the Global Issue of Availability of COVID-19 Sensitive Products in Online Pharmacies & Groceries
ATHENS, March 16 /PRNewswire-AsiaNet/ --

The Solution is being Implemented Globally by Technology Firm Convert Group  

Coming from a small country bouncing back from one of the deepest and most 
draining recessions in history, where data, analytics & coding talent is 
nonetheless extremely strong, Convert Group [ 
https://convertgroup.com/?utm_source=newsletter&utm_medium=PR&utm_campaign=Convert_Group_COVID19_], 
 a Greek technology firm, is unveiling a solution for one of the most important 
challenges of the COVID-19 retail hysteria: availability and price fluctuations 
of COVID-19 sensitive products in Online Pharmacies & Online Groceries. Convert 
Group’s platforms have already been implemented with tremendous success in 
Italy, Spain and Greece in partnership with 10 out of the 15 biggest 
multinational Consumer Healthcare and FMCG firms such as RB (Dettol), Johnson & 
Johnson, GSK, Henkel, Bayer, Unilever, Beiersdorf, Barilla, Abbott, P&G, 
L’Oreal, Nestle, FrieslandCampina, Colgate Palmolive, The Coca-Cola Company and 
others. And today, the firm announced opening their infrastructure globally 
under an Enterprise Software-as-a-Service model for more manufacturers to gain 
visibility on their digital shelf presence. Convert Group's go-to-market 
approach only requires 5 days of setup as their Artificial Intelligence and 
Machine Learning algorithms do most of the work.

"The global FMCG & Consumer Healthcare eCommerce market is valued at €280 for 
2020 according to Nielsen" 
[https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/future-opportunities
-in-fmcg-ecommerce-1.pdf], comments Panayotis Gezerlis, CEO and founder of 
Convert Group. “Today we are seeing uplifts in demand of more than 2.000% per 
week in COVID-19 related products such as Antiseptics and Masks, more than 100% 
in spaghetti, rice and hygiene products and about 50% in food supplements and 
vitamins”. His partner Elena Chailazopoulou, Deputy CEO & Director of Product 
Innovation, adds: “Manufacturers of FMCG & Consumer Healthcare products today 
face huge challenges in monitoring their digital shelf presence, product 
availability and sell-out pricing. Online purchases are skyrocketing around the 
world and that leads to stock-outs and price gouging which is extremely painful 
for the global communities in their fight against COVID-19. We are extremely 
pleased to offer our proven technology to Manufacturers around the world, 
following our successful rollout in Italy, Spain & Greece”.  
 
Convert Group operates projects in 9 countries and is expanding in more 
countries in Europe, Asia-Pacific, Latin America & North America in a 
tremendous growth plan, supported by venture capital firms and private 
investors. They have a team of 45 talented data scientists, engineers, 
consultants & analysts, innovating on many fronts in eCommerce & omni-channel 
retail with their eRetail Audit [ 
https://convertgroup.com/for-consumer-goods/?utm_source=newsletter&utm_medium=PR&utm_campaign=Convert_Group_COVID19_#intelligence_section] 
& eRetail Content [ 
https://convertgroup.com/for-consumer-goods/?utm_source=newsletter&utm_medium=PR&utm_campaign=Convert_Group_COVID19_#ecommerce_section] 
platforms.

Photo - https://mma.prnewswire.com/media/1134172/Convert_Group_Global_PR.jpg  
Logo - https://mma.prnewswire.com/media/1134173/Convert_Group_Logo.jpg

Press contact
Convert Group 
Labrini Bena 
Communications & PR 
T:  +30-215-215-0532 
Email: lbena@convertgroup.com   


Source: Convert Group
Translations

Japanese