Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, March 23 2020 - 12:30
AsiaNet
Natsuko Shoji of Ete, Tokyo, Is the 2020 Recipient of Asia's Best Pastry Chef Award, Sponsored by Valrhona
TOKYO, Mar. 23, 2020 /PRNewswire-AsiaNet/--

Japanese chef Natsuko Shoji of Ete in Tokyo is the 2020 winner of the Asia's 
Best Pastry Chef Award, sponsored by Valrhona. Shoji will be honoured as part 
of the eighth annual Asia's 50 Best Restaurants awards. As a result of current 
travel restrictions in Asia, this year's event takes the form of a virtual 
awards ceremony, streaming on the Asia's 50 Best Restaurants Facebook page 
[https://www.facebook.com/Asias50BestRestaurants/ ] and YouTube channel 
[https://www.youtube.com/user/worlds50best ], starting at 4pm (HK/SG; 5pm JPN) 
on Tuesday, 24th March. 

Shoji began her culinary career at Florilege, currently ranked No.5 on the 
Asia's 50 Best Restaurants 2019 list. Under the tutelage of Florilege's chef 
and owner Hiroyasu Kawate, Shoji was promoted to sous chef. In 2014 Shoji 
opened Ete (meaning 'summer' in French), an exclusive, invitation-only, 
four-seat omakase restaurant in Tokyo's Shibuya neighbourhood. 

Drawing inspiration from fashion houses and designer handbags, Chef Shoji 
developed a line of signature cakes, including her strawberry cake that takes 
its cues from Louis Vuitton's Damier print, or the peach cake that evokes the 
distinctive stitching on Chanel's Matelasse bags. Indulgent and luxurious, each 
cake contains Japan's prized fruit and is presented in a black box designed to 
resemble a jewellery box. 

In December, Ete expanded to larger premises and Shoji opened the restaurant to 
the public, allowing more diners to experience her hand-crafted creations. The 
new space also includes a 'cake lab' where customers can watch the pastry chef 
craft her creations.  

William Drew, Director of Content for Asia's 50 Best Restaurants, said: 
"Natsuko Shoji's fashion-inspired creations reveal her perfectionism, attention 
to detail and creative vision. With her appreciation for seasonality and 
uncompromising quality, the chef's sculpted, fruit-topped cakes embody the 
artistry of Japanese cuisine." 

Clementine Alzial, General Manager of Valrhona, said: "As an entrepreneur who 
constantly challenges the status quo, who is driven by seasonality and shares 
our values of quality and perfectionism, Natsuko Shoji is a visionary whom we 
are very proud to honour with this award, raising pastry to an outstanding 
level."

Shoji follows in the footsteps of celebrated pastry chefs who have previously 
earned the accolade, including Fabrizio Fiorani (2019), Nicolas Lambert (2018), 
Kazutoshi Narita (2017), Cheryl Koh (2016), Hidemi Sugino (2015) and Janice 
Wong (2014 and 2013). 

Photo - https://mma.prnewswire.com/media/1136033/Best_Pastry_Chef_Portrait.jpg 
Logo - 
https://mma.prnewswire.com/media/1085423/50_Best_Asia_Restaurants_Logo.jpg 


SOURCE: Asia's 50 Best Restaurants 2020
Translations

Japanese