Country for PR: United Kingdom
Contributor: PR Newswire Europe
Sunday, March 22 2020 - 08:25
AsiaNet
Sol Kerzner 1935-2020: Visionary South African Hotelier Left an Indelible Mark on the Global Hospitality Industry
LONDON, Mar. 21, 2020 /PRNewswire-AsiaNet/--

Solomon (Sol) Kerzner, one of the world's most innovative hoteliers, founder of 
the Southern Sun hotel group, Sun International and Kerzner International, has 
died of cancer at the Kerzner family home, Leeukoppie Estate, in Cape Town, 
South Africa. Always a maverick, Kerzner was a titan of the hotel and resort 
industry who redefined the scale and scope of integrated destination resorts 
worldwide. He was 84.  

The son of Russian immigrants, Kerzner was born in Johannesburg, South Africa, 
in 1935. The youngest of four and the only son, Sol was a working class boy 
from a rough neighbourhood but he would grow up to become one of the most 
influential entrepreneurs in South Africa. Having founded the country's two 
largest hotel groups - Southern Sun and Sun International - Kerzner would go on 
to achieve international prominence with groundbreaking resorts that helped 
transform the tourism industries not only of his home country but of Mauritius, 
The Maldives, The Bahamas, Dubai and other important international 
destinations.   

The complexity and sheer determination of the man is only hinted at by the fact 
that at the age of 12 Sol played with the Johannesburg Symphony Orchestra 
while, in the same year, he took up boxing - initially for reasons of 
self-defense in the tough Bez Valley suburb where he grew up and, later, as a 
serious sport. Almost needless to say, by the time he graduated from the 
University of the Witwatersrand with a degree in accountancy, Kerzner was 
varsity welterweight champion.

For someone who lived much of his life in the public eye, Kerzner was a 
surprisingly private person and although many of his former colleagues and 
partners will attest to this remarkable man's fighting spirit and grit, few 
knew that Sol also had a softer side.  

Kerzner's career in hospitality began in 1962 when he decided to leave the 
accounting profession and purchased The Astra, a small inn in Durban, South 
Africa. Kerzner quickly transformed this rundown establishment into one of the 
most popular hotels in the area, a success that whetted Sol's insatiable 
appetite for innovation and demonstrated a trademark ingenuity that would 
define his 60-year career.   

Aged just 26, Kerzner became convinced that there was in South Africa an 
opportunity for a hospitality offering far ahead of anything that was available 
then in the country. At a time when no one thought it could be done, Kerzner's 
breakthrough project was The Beverly Hills, Umhlanga Rocks, the first five-star 
hotel in all of South Africa. Built on a deserted stretch of coastline North of 
Durban, once again Kerzner defied the odds and the hotel became a great success 
and earned Sol a reputation as South Africa's pre-eminent hotelier. Kerzner 
went on to build the 450-room Elangeni Hotel on the Durban beachfront and then 
partnered with South African Breweries to establish Southern Sun Hotels, which 
by 1983 operated 30 luxury hotels encompassing more than 7,000 keys.  

Kerzner's most monumental and controversial achievement was the creation of Sun 
City. Here, in an area north of Johannesburg where there were no roads and no 
infrastructure, Sol imagined and delivered the most ambitious resort project in 
all of Africa. Commencing work in 1975, over the next ten years, Kerzner built 
four hotels, a man-made lake, two Gary Player golf courses, and an 
entertainment center with an indoor 6,000-seat arena, which played host to a 
world-class roster of artists including Queen, Frank Sinatra, Liza Minelli, 
Shirley Bassey, as well as huge world title fights, and many other spectacular 
events. Once again, Kerzner defied the naysayers to train a best of breed 
workforce and to operate Sun City on a totally non-racial basis. Even the most 
cynical of visiting overseas journalists had to concede defeat in trying to 
find racism behind the operation of the vast resort.

From his earliest hotels, Sol Kerzner was guided by a single driving 
imperative: to 'Blow away the customer'. When scouting for locations around 
Durban, or later in Mauritius or The Bahamas, if Sol was not 'blown away' by 
the location, he would move on and find another stretch of beach to build the 
hotel and resort. 'Second-best' or 'Good Enough' was never an option for 
Kerzner, or for the thousands of people who worked for him from Bophuthatswana 
to Dubai and this rare blend of creativity and acute business acumen earned Sol 
a reputation and celebrity status throughout South Africa.

In 1994, following the first democratic elections in South Africa, Kerzner was 
asked by the newly-elected President Nelson Mandela to arrange the VIP function 
for the Presidential inauguration, which was attended by most of the world's 
leaders and Heads of State. It was a special occasion and one that cemented 
Kerzner's close relationship with the iconic world statesman who said of Sol: 
"He makes a difference everywhere he goes.  Sol, thank you for changing our 
World!" Theirs was a genuine friendship that would endure until Mandela's own 
passing in 2013.   

In 1994, Kerzner made his first major acquisition outside Africa - The Paradise 
Island Resort in The Bahamas. Here, he launched a major re-development and 
expansion project and transformed this bankrupt property into the extravagant 
Atlantis Resort, a revolutionary 2,300-room resort that included one of the 
world's largest man-made marine habitats and the Caribbean's biggest casino. 
Atlantis, with its coherent theme, story and mythical legend held massive 
appeal to visitors of all ages. Later expansions at Atlantis of The Cove and 
The Reef hotels added a further 1,100 rooms. 

By this time, Sol was working closely with his son, Butch, whom he had 
persuaded to move from a promising career in corporate finance to join him at 
the company, which had then been rebranded as Kerzner International. Sol and 
Butch's ascent as internationally acclaimed hoteliers continued and in 1996 the 
father and son duo built their first casino resort property in the United 
States - The Mohegan Sun - a property that is still today one of the largest 
gaming and entertainment complexes in North America.  

Reflecting on Kerzner's international accomplishment, Ian Douglas, a friend and 
employee at Kerzner's various companies for 20 years commented: "Sol was 
someone who possessed a rare combination of creative genius, uncanny financial 
acuity and an astonishing energy, which he poured into every business he 
touched. Nothing he built was ever boring and he never chased the money. He 
only chased success. He was always trailblazing, always in pursuit of bigger, 
better, new, different, more exacting and exciting projects around the globe."  

Sol and Butch went on to launch One&Only Resorts, which established 
award-winning luxury properties in The Bahamas, Mexico, Mauritius, The 
Maldives, South Africa and Dubai. True to Kerzner's nature as an innovator and 
perfectionist, each One&Only property was not only unique in its design and 
ambiance, the brand set a new standard in the casual luxury resort space by 
offering the finest guest experience across every possible touchpoint.   

In 2006, Butch Kerzner, who had recently assumed the role of CEO of Kerzner 
International, was tragically killed in a helicopter accident while scouting 
for sites in the Dominican Republic.  Sol, who was by then Executive Chairman 
of Kerzner International, decided to return to the role of CEO, to continue the 
work of the company and to complete what he and Butch had been working on.  

Jeff Rubenstein, a lifelong friend, remembers those difficult days well: "Sol 
believed that no matter where you come from, if you put in the hours, you would 
succeed. He never used his circumstances or the tragedies he experienced in his 
life as an excuse for failure. If tragedy was a burden to Sol, hard work was 
the antidote and he himself always said, 'you just gotta box on.'" 

Kerzner proceeded to extend the Atlantis brand globally with the development of 
Atlantis, The Palm in Dubai. This $1.5 billion, 1,500-room destination resort 
featured the largest aquarium and waterpark in the Middle East, luxury retail 
outlets, and restaurants featuring internationally renowned celebrity chefs.  
Opening in late 2008 with the world's largest ever fireworks display, the 
astonishing opening party achieved international media acclaim and attracted 
celebrities and visitors from all over the planet.  

In 2009, Kerzner returned to Africa to develop the 500-room Mazagan Beach 
Resort in Morocco and also opened the One&Only Cape Town, situated in the 
famous V&A Waterfront. Around the time of the launch of the One&Only Cape Town, 
Kerzner said,  "I went back to the Beverly Hills recently and I was so pleased 
to see there were still six people there who'd been with me in 1964. It's still 
a very good hotel. I think that one has to accept that over time we will 
experience good times, and times that aren't so good. But if I look back and 
wonder what I would have changed and done different, there's not too much. I 
think I've been fortunate to have a very broad experience of life in many ways. 

So, for me it's been an interesting journey. I have had tough times and good 
times and through it all I have been determined to get it done. I can't imagine 
doing anything else, it's been a blast. Every day that I spent in business was 
a joy!" 

In December 2010, Kerzner's passion for hospitality was recognized in the 
Queen's Birthday Honors list, with the award of the insignia Knight Commander 
of the Most Distinguished Order of St. Michael and St. George (KCMG). Sol never 
used the title and was always surprised and amused when people addressed him as 
'Sir Sol'. 

In 2012, the One&Only Group announced projects in China, Australia, and 
Montenegro, and the following year saw the unveiling of plans for the third 
Atlantis Resort on China's Hainan Island. Proposals to expand Atlantis, Dubai 
with 800 additional rooms and over 230 luxury residential apartments in the 
Royal Atlantis development were also announced, with Sol leading the planning 
and design of these new projects for Kerzner International. 

In 2014, Kerzner finally decided to exit Kerzner International and retired as 
Chairman of the company.  

Kerzner's impact on the international resort industry cannot be understated. 
From his modest start in life, Sol's career spanned six decades, establishing 
well over 80 hotel and casino properties, in more than a dozen countries. 
Kerzner's determination, perseverance, and monumental ingenuity have truly 
transformed the integrated destination resort space, and his impact on the 
industry can be seen and felt all over the world.  

In spite of his international celebrity status and the demands of maintaining a 
massive business reputation, Sol always remained an intensely family-oriented 
person. Andrea, his daughter reflects: "Dad taught us family values — no 
matter how busy he was, he always made time for us, his family. He would take a 
call from any one of us in the middle of an important meeting or fly half-way 
across the world to get to a grandchild's birthday party. For Dad, his family 
were everything, his joy."  

Sol is survived by his children Andrea, Beverley, Brandon and Chantal and ten 
grandchildren. His eldest son, Howard 'Butch' Kerzner died in 2006.

Sol Kerzner will be buried at a small, private funeral with only immediate 
family in attendance.  

Photo: 
https://mma.prnewswire.com/media/1136339/Nelson_Mandela__Sol_Kerzner.jpg     

Photo: https://mma.prnewswire.com/media/1136340/Sol_Kerzner.jpg  

For more information and or further comment please contact:     
Nicole Felix, The Phoenix Partnership   
Email: nicole@phoenixpartnership.co.za    
Tel: +27-82-733-8696


SOURCE: The Phoenix Partnership  
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