Pixellot [https://www.pixellot.tv/ ], the world's leading provider of 
AI-Automated(TM) sports production and streaming solutions announces a 
strategic partnership to provide its AI-Automated solutions to NTTSportict co. 
ltd, a new company that was formed by NTT West and Asahi Broadcasting Group HD 
in Japan. The new company will provide video content production and 
distribution to sports facilities and organizations, based exclusively on 
Pixellot's technology.

"We are proud to have Pixellot as our partner in bringing automated production 
to semi-pro and local leagues," said Masatoshi Nakamura, President of 
NTTSportict. "After conducting extensive trials in several leagues, we 
concluded that Pixellot is the leading technology for our long-term plans. We 
are moving forward to increase local sports coverage to ensure that every team 
and player can get the exposure that they deserve while providing communities 
and teams with the ability to engage at a high level, watching live games, 
replays and sharing game and player highlights."
 
Watch: https://youtu.be/FKRuf9S_8PA

"We're happy to have been chosen as the providers of the technology that will 
be powering the coverage of local leagues in Japan," said Alon Werber, CEO of 
Pixellot. "The ability to broadcast games live will enable local and amateur 
sports to come out of the current crisis faster. Players and clubs will connect 
on a much higher level with their fan base. The foresight of our partners to 
put this technology in place will be a major factor in helping society return 
to normal." 

Several Japanese sports associations welcomed the news: The Nara Football 
Association who participated in trials last year announced: "We will transform 
games into valuable content so that everyone in Japan can enjoy local sports!" 
The Kumamoto Prefecture Handball Association stated: "This will create a world 
where more and more people can enjoy handball games, that take place in rural 
areas." The Japan Ice Hockey Federation added: "We will look forward to 
creating new value for athletes and fans." 

"We are already seeing some of the APAC leagues returning to play. The 
financial recuperation process of the top leagues will be faster than the 
secondary and lower divisions. This is precisely where automatic production can 
help," says Christopher Yap Pixellot's Head of Sales & Business Development, 
APAC

About Pixellot

Pixellot's AI-based automated production solution provides the sports market 
with easy and affordable ways to produce and distribute high-quality game and 
highlights videos. Pixellot's solution streamlines the production workflow by 
creating a panoramic image of the entire playing surface. Advanced algorithms 
enable automated coverage of the game, generate highlights and add graphics and 
ads. 

Pixellot works with schools, clubs, leagues and federations worldwide, and 
produces over 90,000 hours of live sports per month from over 6,000 venues. In 
addition, added-value features such as game and player highlights increase fan 
engagement and reach on social media.

Media contact

Yossi Tarablus | Director of Marketing | yossit@pixellot.tv


SOURCE: Pixellot