--The E-Cigarette Brand's Commitment to Rigorous Testing and Safety Procedures 
is a Driving Force Behind its Business  

Vype, a global e-cigarette brand, has a commitment to the safety of its 
products and adult vapers globally. Since launching its first e-cigarette in 
the UK in 2013, Vype has made impressive progress, now offering a range of 
rigorously tested products like its Vype ePod and Vype ePen3 in more than 40 
countries around the world. Its world-class R&D centre in Southampton, UK, acts 
as the central safety hub, ensuring its batteries, devices and e-liquids are 
high quality and rigorously tested. 

Logo - https://mma.prnewswire.com/media/1137738/Vype_Logo.jpg  

To ensure its commitment to quality, consistency and safety, over 100 tests are 
carried out on its Vype products during development and production -- be that 
on the device itself, eliquids intended for use with the Vype device, or 
combined testing of the device and e-liquids. This includes the testing of a 
minimum of 50 compounds in the generated vapour from each device using sample 
Vype e-liquids. All Vype devices are evaluated and certified* by independent 
certified body test laboratories. 

"With the increasing focus on the safety of vapour products, we want consumers 
to feel confident in the quality of our products and that robust procedures 
have been implemented across the entire supply chain," says Elly Criticou, Vype 
Category Director, British American Tobacco. "From product handling and deep 
cleaning of facilities to an increase in online direct-to-consumer subscription 
and purchasing options, the safety of our employees, customers and communities 
continues to be our top priority.'  

In addition to Vype's commitment to seek to ensure that its safety standards 
align with the guidance provided by public health and government organizations. 
Vype has also won the e-cigarette category at this year's UK Product of the 
Year awards for the second year running -- the UK's largest consumer survey of 
product innovation - for Vype ePen3 and Vype ePod respectively. 

About British American Tobacco: British American Tobacco Group (BAT) is one of 
the world's leading, multi-category consumer goods organizations, that provides 
tobacco and nicotine products to millions of consumers around the world. It 
employs over 55,000 people, with market leadership in over 55 countries and 
factories in 48. Its Strategic Portfolio is made up of its global cigarette 
brands and an increasing range of potentially reduced-risk products, comprising 
vapour and tobacco heating products, as well as traditional and modern oral 
products.  

* An internationally recognised conformity assessment scheme for mutual 
acceptance of test reports and certificates dealing with the safety of 
electrical and electronic components, equipment and products.           

Media contact: Natasha Webster, +1 336-741-2134 

Note to editor: More information is available on http://www.govype.com 
 
SOURCE: Vype