- Acantha Lang, Lil Rice, and Okiem Join Forces with Vype to Deliver Intimate 
Performances to Keep At-Home Music Lovers Entertained

As a growing list of music gigs are being cancelled or postponed, musicians are 
still eager to connect with their fans. Vype, the e-cigarette brand dedicated 
to providing unique moments of inspiration, is launching a week-long, live 
music series from musician's homes – Routes of Inspiration. Inside.

Video - https://mma.prnewswire.com/media/1139361/Vype_Virtual_Music_Series.mp4 

Each performance will feature intimate conversations with up-and-coming 
musicians about how they find inspiration at home along with a one of a kind 
live music shows. Playing songs of resilience and hope, this free musical 
series is designed to inspire creative ways to connect while at home. The 
series will take place on Tuesday, Thursday and Friday and will be streamed on 
Vype worldwide Instagram page.

"We are committed to bringing inspiration to as many of our adult consumers as 
we can across the globe," says Elly Criticou, Vapour Category Director, British 
American Tobacco. "We are excited to continue to offer unique experiences that 
encourage people to find different ways to stay in touch with each other."

The music series will kick-off this week with New Orleans-born Acantha Lang on 
Tuesday 31st March at 5pm GMT; followed by composer and pianist Okiem on 
Thursday April 2nd at 5pm GMT and finishing the week with singer Lil Rice on 
Friday April 3rd at 5pm GMT.  Performances will feature a range of musical 
genres including blues and soul, cinematic classical and country rock.

About British American Tobacco: British American Tobacco Group (BAT) is one of 
the world's leading, multi-category consumer goods organizations, that provides 
tobacco and nicotine products to millions of consumers around the world. It 
employs over 55,000 people, with market leadership in over 55 countries and 
factories in 48. Its Strategic Portfolio is made up of its global cigarette 
brands and an increasing range of potentially reduced-risk products, comprising 
vapour and tobacco heating products, as well as traditional and modern oral 
products. 

Media contact: Natasha Webster, +1 336-741-2134

Note to editor: More information is available on Vype_worldwide Instagram page 
link here: http://instagram.com/vype_worldwide

SOURCE  Vype