Chinese art matters "Everyone talks and paints" public course project, won the 
support of Jiangsu Art Foundation in 2018 and the "Excellent Case Award" of 
Jiangsu Institution of Museums in 2019, now is an attempt to explore and 
combine features the era of public education and new media communication.

"Everyone talks and paints" is a public aesthetic education project led by the 
director of Jiangsu Art Museum Xu Huiquan and implemented by the Ministry of 
Public Education. Cooperate with high-quality exhibitions for more than three 
months, and uphold the principle of show-by-show while inviting well-known 
artists, theorists, and curators to record guide videos for the public. Each 
guide video is widely broadcasted through multi-form, multi-channel and 
multi-terminal like the exhibition screen, WeChat, Weibo, and professional 
video websites. The entire project's shooting and production cycle took about 
two years. At present, ten issues of nearly 300 minutes of guide videos have 
been produced. The audience for offline and online aesthetic education exceeded 
400,000.

Participation in traditional art education activities is rare and coverage is 
limited. This activity, through the combination of offline and online, using 
the expertise of experts, explains the language in simple terms and solves the 
viewers confusion that "interested but not understand". It maximizes the public 
feelings of the specific content of the exhibition, from which audience can get 
both the beauty and knowledge. Without limits of time and space, art can better 
enter the lives of more people and turn cultural experience into a part of 
daily life.

Especially during coronavirus epidemic, the Jiangsu Art Museum reedited the 
"Everyone talks and paints" guide video into hundreds of interpretation videos 
(1 to 3 minutes) by experts, which were continuously launched on the WeChat 
official account, attracting a large number of audience browsed and commented. 

In the future, the bureau of public education in Jiangsu Art Museum plans to 
produce more high-quality aesthetic education content, which will be 
effectively disseminated in a short, quick, and friendly manner. It will 
continue to experiment with other new media platforms such as WeChat, Weibo, 
Tiktok, and online and offline interaction to further expand the scope and 
influence of aesthetic education, so that art can enter the daily life of more 
people.

Source: Jiangsu Art Museum

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=361903

   Caption: Everyone talks and paints video