The China Import and Export Fair (Canton Fair) will launch its 127th edition 
online in mid-June in response to the COVID-19 pandemic.

Photo - https://photos.prnasia.com/prnh/20200415/2777499-1
The Canton Fair Goes Online for the First Time in 63 Years

"After more than six decades of unremitting efforts, the Canton Fair has become 
China's largest comprehensive international trade fair with the longest 
history, most commodities and customers and the best trading results," said Ren 
Hongbin, Assistant Minister of Commerce. "The 127th Canton Fair is proposed to 
take place online in lieu of a physical exhibition. This is both a pragmatic 
response to the COVID-19 pandemic and a major initiative for innovative 
development."

As an integral part of the world's economy, China strives to maintain the 
stability of global industrial and supply chain while a majority of factories 
and companies have now resumed normal business operations. Canton Fair is 
committed to boost unfettered trade with its global partners. The first virtual 
Canton Fair will create an online international trade platform of quality and 
specialty products that covers 16 major export categories, such as home 
appliances, consumer goods, textiles, medical and health care.

Powered by advanced information technology, the Canton Fair will provide 
around-the-clock online services for product promotion, matchmaking and 
business negotiations, enabling both Chinese and international businesses to 
place orders remotely. 

In addition, the Canton Fair will set up a cross-border e-commerce zone to 
explore new possibilities for efficient international trade and promote a batch 
of cross-border e-commerce brand enterprises. The fair will also provide live 
stream services for exhibitors to promote their products to buyers via custom 
live channels. The live stream will run 24/7 and will allow either face-to-face 
negotiation or mass marketing promotion to audiences.

"We will actively mobilize all forces, improve technical levels, expand the 
scope of favored enterprises, improve supporting services, and enhance the 
online experience of all enterprises. We vow to hold an especially wonderful 
'online Canton Fair' with special significance through special measures in this 
unprecedented time. We welcome you to pay attention to the fair at that time," 
said Li Xingqian, Director of the Department of Foreign Trade of the Ministry 
of Commerce.

For more information, please visit: http://www.cantonfair.org.cn/en/  

SOURCE: Canton Fair

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