Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, April 23 2020 - 23:55
AsiaNet
iQIYI Launches New Interactive Features for Hit Show "Youth With You Season 2" for Overseas Users
BEIJING, April 23, 2020 /PRNewswire-AsiaNet/ --

iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative 
market-leading online entertainment service in China, has launched a new 
interactive section on the international version of the iQIYI App for its hit 
original variety show Youth With You Season 2 (the "Show"). The section, called 
"International Popularity Ranking", allows overseas users to support their 
favorite contestants to rank higher in popularity through the awarding of 
"likes". Normal users are given three "likes" to award, whereas VIP members are 
given twice as much to use. 

Photo - https://photos.prnasia.com/prnh/20200423/2784845-1 
(iQIYI Launches New Interactive Features for Hit Show "Youth With You Season 2" 
for Overseas Users)

Youth With You Season 2 has been followed and loved by global users since its 
launch on the international version of the iQIYI App in March. The Show has 
been the top Twitter trending topic worldwide, while having topped various 
Southeast Asia countries multiple times. 

Since its launch, the interactive section has enjoyed a high level of 
engagement from global users, setting a record on the platform. As of April 18, 
topics related to Youth With You Season 2 have been ranked among Twitter global 
trending topics list and Twitter trending topics lists in 11 countries in Asia, 
Europe, South America and North America 155 times, including topping those 
rankings 35 times and making it onto the global trending topics list 19 times.

To promote Youth With You Season 2, iQIYI has been leveraging overseas 
marketing channels, collaborating with Malaysian strategic partner Astro and 
engaging with global users by conducting various activities, such as overseas 
Q&A sessions and viewers' selection and engagement for the Show's cloud 
recording. These initiatives have enhanced the interactive viewing experience 
for overseas audiences and garnered tremendous engagement and enthusiasm among 
viewers in countries such as Malaysia, the Philippines, Indonesia, Vietnam, the 
US and Brazil. Youth With You Season 2 is available with subtitles in eight 
languages, including Chinese, English, Thai, Vietnamese, Bahasa Indonesia, 
Bahasa Malaysia, Spanish and Korean. In addition, the post-production and 
translation of the Show are simultaneously broadcast in English and Thai for 
the first time, providing localized viewing experiences for global audiences.

In Youth With You Season 2, more than 100 female trainees compete in order to 
win a chance to form an idol group. The Show is co-created by Caviar 
Communications and Weibo and co-produced by Caviar Communications and iQIYI 
Fancy Monster Studio. It was exclusively released on iQIYI, QIYIGUO TV and the 
iQIYI App (International Version) on March 12.

About iQIYI, Inc.

iQIYI, Inc. is an innovative market-leading online entertainment service in 
China. Its corporate DNA combines creative talent with technology, fostering an 
environment for continuous innovation and the production of blockbuster 
content. iQIYI's platform features highly popular original content, as well as 
a comprehensive library of other professionally-produced content, 
partner-generated content and user generated content. The Company distinguishes 
itself in the online entertainment industry by its leading technology platform 
powered by advanced AI, big data analytics and other core proprietary 
technologies. iQIYI attracts a massive user base with tremendous user 
engagement, and has developed a diversified monetization model including 
membership services, online advertising services, content distribution, live 
broadcasting, online games, IP licensing, online literature and e-commerce.

SOURCE  iQIYI, Inc.
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