Country for PR: United States
Contributor: PR Newswire New York
Friday, April 24 2020 - 06:38
AsiaNet
Empire State Building Launches #HeroesShineBright Campaign To Show Thanks To First Responders
NEW YORK, April 24, 2020 /PRNewswire-AsiaNet/ --

-- A week of lightings for First Responder organizations and Essential Workers 
kicks off April 24

The Empire State Building (ESB) today announced the launch of 
#HeroesShineBright, a weeklong campaign to give thanks to every person putting 
their lives on the line to save others during the COVID-19 pandemic both in the 
United States and around the world. Every night from April 24 through May 2, 
ESB will dedicate its tower lights to a different First Responder organization, 
shining in their representative colors to acknowledge their bravery and 
service. 

On May 2, the final night of #HeroesShineBright, ESB will partner with the 
World Federation of Great Towers in a coordinated lighting that will see the 
Burj Khalifa (UAE), CN Tower (Canada), Macau Tower (China), Busan Tower (South 
Korea), Willis Tower (US), Euromast (Netherlands), 360 Chicago (US), Calgary 
Tower (Canada), One Liberty Observation Deck (US), Ostankino TV Tower (Russia), 
Tallinn TV Tower (Estonia), UFO Tower (Slovakia), and others shine their lights 
in a red heartbeat from 8:30 - 9:30 p.m. in their local time zone to bring 
global awareness to those helping fight the pandemic. The Eiffel Tower will 
also dedicate its signature sparkle to the campaign that evening.

The schedule of lightings is as follows:

    -- April 24: Yellow/White/Blue w/ Siren Effect in honor of FDNY/EMS  
    -- April 25: Blue/White/Blue in honor of Doctors, Nurses and the Medical 
       Community 
    -- April 26: Blue/Orange/Blue in honor of Correction Officers 
    -- April 27: Split lights: 
       - North & South: Orange/Blue/White in honor of the U.S. Coast Guard 
       - East & West: Blue/Gold/Blue in honor of the U.S. Navy
    -- April 28: Yellow/Black/White in honor of the U.S. Army 
    -- April 29: Blue/Blue/Blue in honor of the Metropolitan Transportation 
       Authority 
    -- April 30: Yellow/Yellow/Yellow in honor of Essential Workers 
    -- May 1: Blue/Purple/Blue in honor of Police Memorial Day 
    -- May 2: Dynamic heartbeat lighting in coordination with the World 
       Federation of Great Towers

"The Empire State Building is the beating heart of all of us, and the 
international icon of the skyline of New York City.  She shines her lights to 
show First Responders and essential workers our appreciation, love, and 
support, which they deserve," said Anthony E. Malkin, Chairman and CEO of 
Empire State Realty Trust. "Our tribute to the heroes on the front lines of our 
great city, one group at a time, will culminate with a worldwide show of 
support as the World Federation of Great Towers showers universal light to 
spotlight the contributions of First Responders around the world."

The Empire State Building encourages fans to participate in the 
#HeroesShineBright campaign, and leave comments on its posts and stories across 
its social media platforms thanking essential workers each night of the 
lightings. On May 2, the Building will share a celebratory compilation video 
incorporating videos of personal thank yous, fan comments, and inspiring videos 
of the lightings across the globe. 

For more information, please visit http://www.esbnyc.com. 

About the Empire State Building 
Soaring 1,454 feet above Midtown Manhattan (from base to antenna top), the 
Empire State Building, owned by Empire State Realty Trust, Inc., is the 
"World's Most Famous Building." With new investments in energy efficiency, 
infrastructure, public areas and amenities, the Empire State Building has 
attracted first-rate tenants in a diverse array of industries from around the 
world. The Empire State Building was named the world's most popular travel 
destination in a study conducted by Uber and was named America's favorite 
building in a poll conducted by the American Institute of Architects. For more 
information on the Empire State Building, please visit 
www.empirestatebuilding.com, www.facebook.com/empirestatebuilding, 
https://twitter.com/empirestatebldg, www.instagram.com/empirestatebldg, 
http://weibo.com/empirestatebuilding, www.youtube.com/esbnyc, 
https://www.tiktok.com/@empirestatebldg or www.pinterest.com/empirestatebldg.

About Empire State Realty Trust 
Empire State Realty Trust, Inc. (NYSE: ESRT), a leading real estate investment 
trust (REIT), owns, manages, operates, acquires and repositions office and 
retail properties in Manhattan and the greater New York metropolitan area, 
including the Empire State Building, the "World's Most Famous Building." 
Headquartered in New York, New York, the Company's office and retail portfolio 
covers 10.1 million rentable square feet, as of March 31, 2020, consisting of 
9.4 million rentable square feet in 14 office properties, including nine in 
Manhattan, three in Fairfield County, Connecticut, and two in Westchester 
County, New York; and approximately 700,000 rentable square feet in the retail 
portfolio.

SOURCE Empire State Realty Trust, Inc.

CONTACT: Alexandra Chernin, +1 (212) 736-3100, 
achernin@empirestaterealtytrust.com, or Stacey-Ann Hosang, +1 (212) 736-3100, 
SHosang@empirestaterealtytrust.com 
Translations

Japanese