China Import and Export Fair ("Canton Fair" or "The Fair"), which will be held 
from June 15 to 24, is inviting over 400,000 global buyers to its 127th and 
first ever online exhibition. Through digital platforms, Canton Fair will 
further promote business resumption and online trade connection in an open 
economy.

In response to the current challenges brought by the COVID-19 pandemic on 
economic and social development, the Canton Fair is collaborating with its 
global partners, key international business associations and multinational 
companies, to invite targeted buyers to its online exhibition. Invitation 
through various channels has covered regular buyers and those who are not able 
to attend the previous editions due to time and cost restrictions.

In addition, the Fair is also extending its invitation scope of professional 
buyers by inviting more Chinese buyers to promote import as well as to 
encourage domestic consumption.

The online Canton Fair will keep its B2B focus to enable centralized product 
demonstration and resource integration so that companies can find their best 
solution for their target market. To further reduce communication barriers of 
online businesses, the Fair will create a virtual face-to-face trade 
negotiation environment by providing company credibility background information 
and multilingual translation support.

Gao Feng, spokesperson for the Ministry of Commerce, noted that tens of 
thousands of buyers and exhibitors will have efficient interaction and 
communication at this 10-day event, which will not only facilitate one-stop 
sourcing experience for buyers, but also assist exhibitors to adjust their 
sales strategies and collect demand detail from buyers. Thus, both parties can 
make plans for their future sourcing and production.

China's tech giant Tencent has become the technical service provider for the 
Fair to offer all necessary technical and cloud support to ensure that traders 
can conduct their business at this event without travel.

The livestream service powered by Tencent is another highlight of this session. 
The 24-hour live service will allow buyers to conduct individual negotiation or 
join in on a mass product promotion event. Buyers can also visit previous 
videos and streams, as well as share and comment, just like a social platform.

For more information, please visit: http://www.cantonfair.org.cn/en/index.aspx

Photo - https://photos.prnasia.com/prnh/20200427/2786704-1 

SOURCE: Canton Fair

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   Caption: Canton Fair to Invite Global Buyers to its 127th Edition Online 
from June 15