Procter & Gamble (NYSE:PG), a leading fast-moving consumer goods company, 
announces collaboration with Shopee, a leading e-commerce platform in Southeast 
Asia and Taiwan, with the launch of Show Me My Home*( 
https://shopee.vn/m/pg-suc-khoe-sac-dep?smtt=9&utm_source=pr&utm_medium=seller&utm_campaign=p89960894_SS_SG_OTHR_SMMH-PR&utm_content=MBCI&deep_and_web=1&pid=pr&c=p89960894_SS_SG_OTHR_SMMH-PR 
), an online campaign that simulates the household environment to provide 
consumers with a seamless and easy online shopping experience.

This collaboration sees P&G coming in with the shopper insights and 
innovations, and Shopee's platform and technology to offer users across the 
region a fun, engaging and convenient way to shop. A first-of-its-kind 
initiative, Show Me My Home features a one-stop shop offering P&G products (see 
appendix for full list) categorized by rooms and will be available via a 
dedicated P&G microsite on Shopee's platform. A staggered launch of the 
microsite will be available to consumers in key SEA markets including Malaysia, 
Indonesia, Singapore, Vietnam, Thailand and the Philippines. 

With a shared vision to serve the region's increasingly savvy digital consumers 
at scale, this campaign is designed to enable consumers to feel and experience 
the products by bringing the element of reality onto a digital platform. "At 
P&G, we are always looking for ways to innovate in order to serve our consumers 
better. Online shoppers today want the information they need when they need it, 
at the click of a mouse or a swipe of a tablet or smartphone," says Kim Dong 
Hyun, Regional Director, eCommerce, APAC Middle East Africa. "And retailers 
have only milliseconds to grab their attention and complete any transaction. 
The collaboration with Shopee reflects P&G's commitment to provide consumers 
with convenient access to P&G products as we broaden our capabilities online 
through upcoming, relevant and meaningful engagement with our consumers. With a 
platform like Shopee, we are able to serve even more consumers across the 
region and integrate value-added services such as localized payment and 
shipping options."

Ian Ho, Regional Managing Director at Shopee, said, "At Shopee, we are 
constantly innovating to improve our platform, features and offerings in 
response to the latest industry trends and users' evolving preferences. As 
e-commerce becomes increasingly prevalent, it is crucial that we continue to 
upgrade the online shopping experience; to make it even more fun, personalised 
and engaging. We are pleased to collaborate with P&G who shares this same 
vision to pilot the novel Show Me My Home initiative, and to offer a 
one-of-a-kind experiential shopping journey for our shoppers across the region."

The Show Me My Home microsite will feature various activities and exclusive 
content to provide shoppers with a fun and engaging experience when shopping 
for P&G products on Shopee. This includes curated content on hygiene tips and 
tricks on Shopee Feed, a special P&G edition of Shopee's classic Flip & Match 
game, exclusive live streams on Shopee Live featuring popular Key Opinion 
Leaders streaming from their homes. 

*Link will go live 5 May 2020, 00:00hrs (GMT+7) - 7 May 23:59hrs (GMT+7)

Photo - https://photos.prnasia.com/prnh/20200430/2789571-5

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of 
trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, 
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, 
Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, 
Vicks®, and Whisper®. The P&G community includes operations in approximately 70 
countries worldwide. Please visit http://www.pg.com for the latest news and 
information about P&G and its brands.

About Shopee 

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was 
launched in 7 markets in 2015 to connect consumers, sellers, and businesses in 
the region. Shopee offers an easy, secure, and engaging experience that is 
enjoyed by millions of people daily. It offers a wide product assortment, 
supported by integrated payments and logistics, as well as popular 
entertainment features tailored for each market. Shopee is also a key 
contributor to the region's digital economy with a firm commitment to helping 
brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet 
company. In addition to Shopee, Sea's other core businesses include its digital 
entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea's 
mission is to better the lives of consumers and small businesses with 
technology.

Appendix 

For a full list of P&G products available on Shopee's Show Me My Home Campaign, 
please visit https://photos.prnasia.com/prnk/20200429/2789571-2. 

SOURCE:  Procter & Gamble