Country for PR: United States
Contributor: PR Newswire New York
Wednesday, May 13 2020 - 20:00
AsiaNet
Sojern Launches New Interactive COVID-19 Travel Insights Dashboard
SAN FRANCISCO, May 13, 2020 /PRNewswire-AsiaNet/ --

--Real-time travel data provides travel marketers the tools needed to monitor 
travel demand and plan for recovery 

Sojern ( 
https://c212.net/c/link/?t=0&l=en&o=2802268-1&h=452063830&u=https%3A%2F%2Fwww.sojern.com%2F&a=Sojern 
), a leading provider of digital travel marketing solutions, today launched a 
new interactive dashboard providing real-time COVID-19 travel insights ( 
https://c212.net/c/link/?t=0&l=en&o=2802268-1&h=619583159&u=https%3A%2F%2Fwww.sojern.com%2Fcovid-19-insights&a=new+interactive+dashboard+providing+real-time+COVID-19+travel+insights 
). These insights will empower Sojern's customers, partners and industry 
leaders to forecast travel demand and make informed decisions about market 
recovery. Sojern will be providing free and unlimited access to the public via 
the Sojern website, a service the firm has only ever provided to customers and 
partners. 

Logo - https://mma.prnewswire.com/media/249299/sojern_logo.jpg 

The dashboard, updated daily at 10:30pm UTC, will provide market-level details 
on future searching and booking trends indexed to pre-COVID levels to provide 
visibility into timing for a recovery in specific destinations. Travel 
providers can use these insights to help determine when to re-open or when to 
accelerate marketing to power recovery. Dashboard users will also be able to 
compare different regions to see when travel is likely to recover in each 
market. 

Sojern decided to make the dashboard public because of the unforeseen 
popularity our unique travel dataset has generated. People around the world are 
looking for real-time travel data to help them better understand the impact 
COVID-19 is having on the global economy. 

Sojern Director of Travel Insights Amber Kuo said, "Normally, weekly or even 
monthly data updates about how consumers are traveling would be acceptable to 
inform marketing campaigns. However, in COVID times, travel marketers are 
feeling stressed and uncertain about the future. Providing daily updates gives 
marketers more control because they can see how the situation is evolving, and 
when is the right time to act." 

Sojern collects and analyzes travel intent data from thousands of airline and 
hotel partners from around the world to use as the foundation of Sojern's 
travel insights. This data provides an unparalleled view of travel demand by 
looking at online traveler path to purchase. 

For more information, visit www.sojern.com/covid-19-insights. 

About Sojern 
Sojern (www.sojern.com) provides digital marketing solutions for the travel 
industry. Powered by artificial intelligence and built on more than a decade 
spent analyzing traveler intent data, Sojern activates multi-channel branding 
and performance marketing solutions to drive direct demand. More than 10,000 
hotels, attractions, tourism boards and travel marketers rely on Sojern to 
engage and convert travelers around the world. 

SOURCE: Sojern 

CONTACT: Americas: Scott Thornburg, +1 (415) 816-8844, 
scott.thornburg@sojern.com; or International: Teesta Raha, +65 9379 2770, 
teesta.raha@sojern.com 
Translations

Vietnamese

Japanese