- Kezzler enables RunHui Agriculture to secure its supply chain and protect 
well-known Chinese food products from counterfeits.

Kezzler was selected by RunHui Agricultural Comprehensive Development Co. Ltd 
(referred to as RunHui) to provide a traceability and authentication solution 
to The National Modern Agricultural Industrial Park in Hanting District, 
Weifang, Shandong Province China. Kezzler's serialization technology is 
initially being utilized for the production of the renowned Weixian radish, 
which is specific to the region. With full traceability across the entire 
supply chain, RunHui is able to ensure food safety and quality for their 
consumers. 

The project involves the application of unique, secure, and traceable QR codes 
to every pack of radishes. In addition, there is a four-digit hidden pin code 
for authentication. 

Chen Hailin, Senior Project Manager at RunHui Agriculture commented,

"We were impressed with Kezzler's technology and the speed and ease at which it 
could be integrated with our existing digital infrastructure. This enabled us 
to create a connected and visible supply chain to support the objectives of the 
Industrial Park. The solution helps ensure that our supply chain has the 
responsiveness to maximize productivity based on data collected and deliver 
high-quality and safe products. A quick and easy authentication process 
reassures consumers that they have purchased genuine Weixian radishes, 
protecting the reputation of the Weixian brand and the economic growth of the 
region. We look forward to our continued collaboration with Kezzler in the 
future." 

Kezzler's state of the art traceability platform is integrated with the 
Industrial Park's existing big data platform provided by Beijing Aokemei Tech & 
Service Ltd. Upstream information such as batch, picking dates and inspection 
can be associated with the unique codes, allowing all data to be stored in one 
central platform for full traceability. 

Christine C. Akselsen, CEO of Kezzler

"Kezzler is at the forefront of unit-level traceability, with the ability to 
change the global food industry forever by making every single product 
digitally unique and interactive. Our extremely agile and scalable suite of 
cloud-based solutions provides visibility from creation to consumption. 
Traceability supports food safety and opens up new channels for brands to 
engage directly with consumers who are demanding more information beyond that 
displayed on the product label. Food fraud poses a serious risk to public 
health and threatens the economic development of agricultural regions, 
therefore the ability for consumers to verify their purchases directly is of 
increasing importance. Kezzler is proud to support the efforts of RunHui to 
promote sustainable and efficient farming that benefits all parties."

The solution is integrated with China's popular WeChat platform allowing 
consumers to scan the product directly from within the app on their phone. By 
entering the four-digit pin code, consumers can receive instant verification 
that the product is genuine and experience the farm-to-fork journey of the 
exact product in hand.

In 2020 the serialization will be extended to cover Hanting watermelons. 

To learn more: visit kezzler.com/solutions/runhui

Photo: https://mma.prnewswire.com/media/1168199/runhui.jpg  
Logo: https://mma.prnewswire.com/media/767903/Kezzler_Logo.jpg

CONTACT: Cecilie Bergenstjerna, Phone: +47 90 211 200, Email: 
office@kezzler.com  


SOURCE: Kezzler