- An innovative solution to ensure an equitable and affordable access to 
hand hygiene 

As the world braces to witness the new normal, hand hygiene is emerging as a 
global priority. The awareness of hand hygiene and the need is now a 
well-established conversation but often access to hand hygiene becomes a 
challenge due to lack of facilities and resources. Organisations like WHO and 
UNICEF estimate that globally 3 billion people lack hand hygiene facilities at 
home. This is even more critical when stepping out for work especially in the 
low- or middle-income households. 

ITC, India's leading multi-business conglomerate, and its leading hygiene brand 
Savlon is known for redefining norms conscientiously. In an inclusive step 
forward, Savlon launches its hand sanitiser at a price of just 0.6 Cent (Less 
than a Cent| INR 0.50 or half an Indian rupee). The Savlon hand sanitiser in a 
sachet format at this price makes it probably the world's most economical hand 
sanitiser available today. The COVID-19 outbreak is an unprecedented pandemic 
and in a responsible step forward, Savlon introduced the hand sanitiser sachet 
to address the issues of accessibility, affordability and availability. 
Designed for a single use, the Savlon sanitiser sachet is extremely 
cost-effective and an accessible out-of-home sanitising solution. Developed 
with the help of global leaders like Givaudan, the Savlon sanitiser in a sachet 
format reiterates its stringent quality norms with this world class product. 
The economical pricing makes Savlon sanitiser sachet almost as cost effective 
as a hand wash.   

Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC 
Limited, said, "We are amidst an unprecedented global health crisis and it is 
imperative to accelerate our efforts in introducing innovative solutions to 
help fight the pandemic. Precautionary measures of personal hygiene have today 
become a household need besides social distancing, to contain the spread of 
this contagion. The launch of probably the world's most economically priced 
hand sanitiser in a sachet format is an endeavour to ensure a wide access to 
hand hygiene."

Ajit Pal, Regional Director, South Asia, Fragrances Division, Givaudan, added, 
"The name Savlon stands for reliability. The consistency with which ITC has 
upheld the various attributes that make it one of the best brands of its kind 
in the world is truly commendable. We at Givaudan feel privileged to have been 
a partner in the sensorial journey of the brand. The launch of Savlon sanitiser 
in a single use sachet at the incredibly low price marks a major milestone in 
the brand's history. It delivers the same standards of quality and reliability 
that Savlon stands for but for the first time at a price point that makes it 
available to millions of new consumers. It meets an important health and safety 
need today and this launch ITC has indeed made its contribution towards a 
national cause."   

For more about ITC please visit: www.itcportal.com

Press Contacts:
Deepika Girdhar 
PR Pundit 
+91-9643470449 
deepika.g@prpundit.com 

Photo: 
https://mma.prnewswire.com/media/1169315/ITC_Savlon_Hand_Sanitiser_Sachet.jpg 

Source: ITC Limited