Country for PR: United States
Contributor: PR Newswire New York
Tuesday, May 19 2020 - 23:37
AsiaNet
"Heal the World With Love and Music," a Global Fundraising Performance for COVID-19 Medical Research, Announced to Debut on September 21, 2021
NEW YORK, May 20, 2020 /PRNewswire-AsiaNet/ --

-- Kicking Off in Verona, Italy; Beijing, China; and New York City, 
Award-Winning Executive Producer Tony Renis, Along with Producers Gianmarco 
Mazzi, Julius Nasso, Frankie Nasso, Boban Zlatkovic and Gianluca Curti to 
Partner with Charity Brands to Launch International Fundraising Show with 
Entertainment's Biggest Names

"Heal the World With Love and Music" 
(http://www.charity-brands.com/healtheworld ) will be a global fundraising show 
for medical research to combat the novel coronavirus, which will debut in three 
international cities including Verona, Italy; Beijing, China; and New York City 
on Tuesday, September 21, 2021. Showing appreciation for the tireless efforts 
made by medical workers and first responders around the world who continuously 
put their lives on the frontline, "Heal the World With Love and Music" will 
feature entertainment's biggest names from around the globe.

"Collaborating with Executive Producer Tony Renis, Gianmarco Mazzi, Boban 
Zlatkovic, Gianluca Curti and our award-winning production team, our goal with 
'Heal the World With Love and Music' is to raise crucial funds for medical 
research towards COVID-19 and begin to lay the foundation of a post-virus 
recovery," said Julius Nasso, renowned movie producer and New York 
City-resident who recently produced and co-directed the record-breaking "Asian 
Culture Carnival" (https://www.youtube.com/watch?v=gluMlBjaLVE ) concert in 
Beijing at the Bird's Nest Stadium on May 15, 2019 which featured Andrea 
Bocelli's largest worldwide performance with 1.7 billion viewers and a live 
audience of 78,000. Following the heels of that show's success, Nasso was 
tasked to produce a performance in Beijing to commemorate the 600th Anniversary 
of the Forbidden City, featuring Chinese Soprano Lei Jia and other notable 
recording artists from around the world. However, due to COVID-19, this show is 
postponed until further notice. 

Julius Nasso continues, "For 'Heal the World With Love and Music' we are also 
thrilled to partner with Stephen Adler's New York-based Charity Brands Inc., 
(http://www.charity-brands.com/ ) a global sponsorship firm that has raised 
over $12 billion for partnerships between nonprofit organizations and 
corporations to launch this international event and who just announced the 
Community Inclusion Fund (http://www.charity-brands.com/ ) to raise $500 
million in relief and recovery to communities impacted by COVID-19."

As the Global Sponsorship and Charity Fundraiser for "Heal the World With Love 
and Music," Charity Brands Consulting's mission is to enable nonprofit 
organizations and corporations to increase reach and revenue by working 
together to inspire consumers and impact our society. Charity Brands previously 
developed the Pharmaceutical Roundtable for American Heart Association and the 
Association with 12 pharmaceutical companies reduced heart disease and stroke 
over 25% and raised over $1 billion; developed the Heart Check for American 
Heart Association which appeared on over 60 billion products; was the agency 
that created Walk America and the campaign for Healthier Babies for The March 
of Dimes which has raised over several hundred million dollars; acted as the 
agency of record for the Global Fund recipient of RED funds co-founded by U2 
front man and activist Bono; acted as the licensing agent for FIFA World Cup's 
collectible program; and acted as the licensing agent for ABC during the 
Olympics.

"Julius Nasso's brilliant concept will follow up on where Live Aid left off. We 
plan to bring in the biggest corporate partners in each host country as 
sponsors and raise money similarly to the model the Olympics, World Cup & other 
major global events use," said Stephen Adler, CEO of Charity Brands. 

"Heal the World With Love and Music is a unique opportunity to spread love and 
hope faster than any virus and help charities in local communities who were 
affected by COVID-19. From a strategy perspective, the timing is brilliant and 
Nasso has nailed it, communities are reeling from grief and death and we need 
to build hope as one voice on a global platform that Heal the World will 
create," said Brian Grace, Head of Strategy at Charity Brands. 

"This event is meant to act as a beacon of good will to all. It's a symbol of a 
planet coming together to fight back against a formidable enemy that we can't 
afford to underestimate ever again," said Boban Zlatkovic, Producer of Heal the 
World With Love and Music.

Additional details of each of the city's shows including location venues, 
performers, programming, not-for-profits and more will be announced at a later 
date. 

For more information, please visit www.charity-brands.com/healtheworld

ABOUT HEAL THE WORLD WITH LOVE AND MUSIC
"Heal the World With Love and Music" will be a global fundraising show for 
medical research to combat the novel coronavirus, which will debut in three 
international cities including Verona, Italy; Beijing, China; and New York City 
on Tuesday, September 21, 2021. Created by Executive Producer Tony Renis, 
Gianmarco Mazzi, Julius Nasso, Boban Zlatkovic and Gianluca Curti, and an 
award-winning production team, Heal the World With Love and Music has partnered 
with Stephen Adler's New York-based Charity Brands Inc., a global sponsorship 
firm that has raised over $12 billion for partnerships between nonprofit 
organizations and corporations to launch this international event. 

ABOUT CHARITY BRANDS
Charity Brands was founded 35 years ago by long term veteran Stephen Adler, the 
firm is a global leader in the cause marketing and charitable giving industry. 
Since its inception Charity Brands has raised over $12bn for non-profits 
through creating cause marketing campaigns for F500 companies and aligning them 
with the beneficiary non-profits. Charity Brands has been involved in some of 
the largest cause marketing campaigns globally including The (RED) Campaign 
with Bono, Drive for the Cure with BMW, Pepsi Refresh Project and The 
Pharmaceutical Roundtable for American Heart Association.

Source: Charity Brands

CONTACT: U.S. MEDIA CONTACTS, Cristyne Nicholas, Cristyne@nicholaslence.com, 
Cell: (646) 251-4938; Shin-Jung Hong, ShinJung@nicholaslence.com, Cell: (617) 
413-7880; U.K/EUROPE MEDIA CONTACT, Boban Zlatkovic, slobaz@gmail.com. Stephen 
Adler, Chief Executive Officer, Mobile: 914-536-9050, Email: 
sadler@charitybrands.com,

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