- Luxury Brand Partners with Design House to Create Unique Version of World 
Famous Alessandro M. Corkscrew 

LG SIGNATURE is thrilled to present a special limited-edition "Alessandro M." 
corkscrew, which was inspired by the ultra-premium brand's lineup of 
distinctive appliances. As Alessandro Mendini's last original hand-sketched 
design, the exclusive corkscrew will be provided as a gift to customers who 
purchase the LG SIGNATURE Wine Cellar in selected markets.

Photo - https://photos.prnasia.com/prnh/20200522/2810553-1-a

Earlier this year, LG SIGNATURE collaborated with Atelier Mendini - the design 
studio co-founded by the late designer - to bring Mendini's exclusive last 
original sketch to life. The special edition corkscrew, of which just 1,500 
have been produced, will be available for a limited time globally starting with 
the US market. 

Drawn together by a mutual love of beautiful, functional design, LG SIGNATURE 
and Alessandro Mendini enjoyed a special partnership that began in 2018 when 
Mendini himself directed the triumphant LG SIGNATURE ARTWEEK, a series of 
curated exhibitions. At the time, he noted that LG SIGNATURE shares one of his 
core philosophies as an architect and designer, stating "The moment I saw LG 
SIGNATURE products, I sensed that the brand strives for harmony between 
function and design to the extreme."

"It gives us great joy to present this limited-edition corkscrew which we see 
as a true celebration of art and technology coming together," said Kim 
Jin-hong, head of LG's Global Marketing Center. "It is also such an honor to be 
able bring Alessandro Mendini's very last original sketch to life and know that 
it will bring so much value to LG SIGNATURE customers."

To learn more about LG SIGNATURE, please visit: www.LGSIGNATURE.com. 

About LG SIGNATURE

LG SIGNATURE is the first ultra-premium brand across multiple product 
categories from global innovator LG Electronics. Catering to the most 
discerning consumers, LG SIGNATURE is designed to provide a state-of-the-art 
living experience that feels pure, sophisticated and luxurious. Combining the 
very best of everything LG has to offer, the distinctive LG SIGNATURE products 
were designed with their true essence in mind – streamlined to focus on each 
product's essential function while maintaining the LG SIGNATURE's modern, 
signature design. www.LGSIGNATURE.com.

Photo - https://photos.prnasia.com/prnh/20200522/2810553-1-b
Photo - https://photos.prnasia.com/prnh/20200522/2810553-1-c
Photo - https://photos.prnasia.com/prnh/20200522/2810553-1-d 

Source:  LG SIGNATURE

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=364054

   Caption: Alessandro Mendini

   Link: https://iop.asianetnews.net/view-attachment?attach-id=364055

   Caption: LG SIGNATURE Alessandro M. Corkscrew Original Hand Sketch

   Link: https://iop.asianetnews.net/view-attachment?attach-id=364056

   Caption: LG SIGNATURE Alessandro M. Limited Edition

   Link: https://iop.asianetnews.net/view-attachment?attach-id=364057

   Caption: LG SIGNATURE Wine Cellar