A news report by National Business Daily:

Southwest China's Chengdu is to unveil 100 new scenes and 100 new products 
centering on consuming activities on Thursday, as part of the city's effort to 
build itself into an international hub for consumers, offering opportunities to 
global investors to participate in its development.

These new forms of consumption are extensions from 8 bigger categories that 
cover a wide range of city life, including shopping, sports, culture, and 
technology. Places involved including the city's landmark shopping district in 
the Chunxi Road neighborhood, the heritage building block Kuanzhai Alley, the 
newly finished open air music park, and the city's iconic panda breeding base.

Photo - https://photos.prnasia.com/prnh/20200526/2813040-1

Roadshows will be held to elaborate on the 8 new categories. Local officials, 
including the director of the publicity department of Jinjiang District and 
deputy district mayor of Shuangliu District, will explain plans to upgrade 
Chunxi Road blocks and the airport area.

The list of new scenes and products are integrated in a digital map. The 
multimedia map, first of its kind in China since the outbreak of COVID-19, aims 
to improve the exposure of the listed scenes and products to potential 
investors and partners.

Moreover, an action plan to boost spending with these new consumption forms 
will be announced at the event. According to the plan, every year, Chengdu aims 
to attract 200 brands to set up their first China store in the city, and sign 
more than 40 consumption projects that are worth over 100 million yuan each.

The goal is to have over 50 influential new consumption scenes that have both 
Chengdu characteristics and international style by 2022.

Business leaders and celebrities from home and abroad, including former 
creative director of NIKE Simon Collins, two-time Emmy Awards-winner Mark 
Zaslove, representative director of Ito-Yokado Tomihiro Saegusa, and Chengdu 
native rapper Wang Yitai, voice their support via videos to Chengdu's ambition 
of becoming an international consumption center.

To achieve the goal, Chengdu pledged in March to continuously publish a total 
of 1,000 new scenes and 1,000 new products such as those mentioned above to the 
world, creating opportunities for enterprises, as well as more options of good 
life for millions of residents in the city.

SOURCE: National Business Daily

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=364189

   Caption: The retail-led mixed-use development Sino-Ocean Taikoo Li in the 
heart of Chengdu, near the Chunxi Road shopping district. Photo/Zhang Jian (NBD)