Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, May 29 2020 - 23:00
AsiaNet
Gallery on Cups: Nayuki Cupseum Releases New Design in Collaboration with Christopher David Ryan
SHENZHEN, China, May 29, 2020 /PRNewswire-AsiaNet/ --

Nayuki Cupseum is back for the third season on May 20, bringing a new series of 
cups featuring "Big Hugs" designed by Christopher David Ryan, the graphic 
designer and illustrator also known as "CDR". The new designs were commissioned 
to celebrate the symbolic date '5/20' in China, which has been embraced by the 
Chinese to represent love and romance.

https://photos.prnasia.com/prnh/20200529/2816789-1 

Each colorful cup symbolizes emotions like love, hope and passion that have 
always inspired and guided us: a hug to sunshine allowing us to drench in the 
bliss of nature; a self-hug that awakens our natural abilities to heal; a 
loving hug that helps others unleash the power to overcome setbacks. Painted 
with vibrant colors, the character Bug Hug is a beautiful reminder of the joy 
and kindness of this world.

Christopher David Ryan has worked for Victoria Secret, Nike and Google which 
all featured variations of his Big Hug with its naïve and charming smile. CDR 
captures the essence of love in a witty and captivating manner through the 
minimalist illustrations filled with enchanting concepts about hugs. Together 
with CDR, Nayuki hopes to usher in a new season with a purity of design that 
celebrates all positive emotions for love, so that customers can also enjoy the 
healing power of a cup of tea.

"It was a pleasure for us to work with Christopher David Ryan to create new cup 
designs for the Nayuki Cupseum project. In this season, we wish our cups to 
share messages of warmth, positivity, friendship, community, universal love and 
self-esteem by putting these ideas in the hands of the people to brighten their 
day," said Peng Xin, Founder of Nayuki.

"On this special day, we celebrate this powerful and universal passion that 
connects people from all around the world with our new designs. A hug can be 
more than wrapping your arms around that someone special and the warmth of the 
sun on your face or positive thought during a difficult time," Peng Xin added.

Nayuki Cupseum has worked with global artists to create gallery experience on 
the cups. The first Cupseum design featuring "Being A Cat" met the customers In 
August 2019, as a result of the partnership with Japanese illustrator Pepe 
Shimada. For the 2020 Lunar New Year series rolled out earlier this year, 
artist Cinyee Chiu takes inspiration from Chinese mythological creatures to 
infuse the tea culture with the essence of Eastern arts.

Nayuki Cupseum aims to invite graphic artists and illustrators from all over 
the world to use their innovative designs to express the emotions and daily 
lives in the urban setting. Every cup is also a canvas on which customers can 
explore their creativity and transform every drink into a work of art. With the 
Japanese store in Osaka scheduled to open on July 4 and a new store soon to 
meet American customers later this year, Nayuki wishes to bring global artists 
closer to global tea lovers.

About Nayuki

Nayuki, the leading Chinese new-style tea brand, with its fruit-based cheese 
teas and soft-euro bakes, is dedicated to bringing new taste sensations to tea 
aficionados around the world. Growing rapidly with nearly 400 stores ranging 
from 1,200 up to 11,000 square feet in prime locations across China, Nayuki has 
elevated the tea-drinking lifestyle to the next level with its innovations.

Valued at RMB 6 billion ($874 million), Nayuki received several hundred million 
RMB in Series A plus funding from TianTu Capital in 2018, making it the first 
new-style tea unicorn.

SOURCE  Nayuki

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   Link: https://iop.asianetnews.net/view-attachment?attach-id=364373

   Caption: Nayuki brings back Cupseum with new cup design featuring "Big Hugs"

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Translations

Japanese