Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, June 04 2020 - 22:37
AsiaNet
REDUIT: Radical Innovation in a User Friendly Format
NEUCHATEL, Switzerland, June 4, 2020 /PRNewswire-AsiaNet / --

Intuitive and simple product design is center-stage for the Swiss beauty tech 
innovator REDUIT.  The company has gone to great lengths to make sure that new 
technology is also delivered in a way that makes sense to consumers.  From 
aesthetics to ergonomics, each aspect of REDUIT's Hairpods(TM) range has been 
challenged until the best possible solution emerged, resulting in a product 
that is  truly "made to a human measure". 

REDUITs new Hairpods(TM) cover a variety of leave-on haircare and hair styling 
products, each contained in different pods. The product is applied with the aid 
of the REDUIT One applicator, a device designed to boost the performance of the 
active ingredients.

The system is radically different when compared with traditional products. The 
formulations in the Hairpods(TM) themselves, developed from the ground up for 
each application, are each matched via a unique electronic signature to 
generate small magnetized mist particles.  Every single element of the beauty 
product had to be reinvented for REDUIT  to reach a new paradigm of performance.

Never before has a new beauty routine been so easy: insert the Hairpod(TM)of 
your choice into the REDUIT One device.  Activate it, and apply the gentle mist 
for 15 seconds* to your hair to create a microscopically fine film, and you are 
ready to go.  It is as simple as that!

The sleek REDUIT One applicator is universal and operates with any of the 
Hairpods(TM): from styling products, such as the Precision Conditioner and the 
Volume Mist, to haircare treatments, including the Vapored Strength and (as of 
tomorrow, June 6th) also the Color Protect Hairpods(TM).

Each of the Hairpods(TM) is very compact, only 5 ml in size, but allows for 20 
uses* which is equivalent to 100-200 ml of traditional products.  At a mere 12 
grams of packaging, and recyclable through our Return & Refurbish program, the 
Hairpods(TM) lead the way as the benchmark for environmentally-friendly 
haircare products globally.  

None of the packaging is wasted: consumers can send in their empty Hairpods(TM) 
to the nearest REDUIT location, and they will be rewarded with free product 
coupons on subsequent purchases - and a healthier planet for us all. That's the 
REDUIT way.

This is only the beginning: REDUIT will continue to launch a new product every 
Friday throughout the summer.  Register at www.reduit.com, to be the first to 
learn about the upcoming innovations from REDUIT on a weekly basis! 

*depending on hair length and type

About REDUIT:

In French 'REDUIT' means 'reduced'. We reduce packaging. Amplify results. 
Reduce time. Amplify eï¬Ć’cacy. Reduce steps. Amplify beauty.

REDUIT was created with one vision: to revolutionize the everyday beauty 
routine.  We started in Neuchatel, Switzerland, with the dream of creating 
truly superior beauty products. From performance to sustainability and 
user-friendliness, we design products that truly elevate the everyday. 

Set on raising the bar for professional and at-home beauty solutions that 
deliver on one simple promise: enhancing the results and experience while 
reducing the unnecessary.

For more information on REDUIT, visit our Media Center 
(https://reduit.com/media/), or contact us directly at media@reduit.com

PHOTO: 
https://mma.prnewswire.com/media/1176765/REDUIT_Color_Protect_Hairpods.jpg   
LOGO: https://mma.prnewswire.com/media/1170279/REDUIT_Logo.jpg  


SOURCE: REDUIT