In celebration of World Environment Day (June 5), Amorepacific announced its 
plan to install an upcycled bench made from recycled cosmetic bottles in public 
facilities for citizens. The bench is a co-creation with environmental startup 
TerraCycle and environmental design startup Radio-B.

To make the bench, Amorepacific developed a terrazzo for the first time in the 
industry by mixing plastic cosmetic bottle powder with ultra-high performance 
concrete (UHPC). The bench's design highlights the importance of recycling with 
1,400 empty bottles used in its production.

The project also includes some unique ideas to promote distancing in daily life 
as part of preventing the spread of COVID-19. A pot of plants is placed in the 
middle of the bench as well as the 1m mark to help people maintain social 
distancing when sitting. 

Amorepacific Communication Executive Director Howard Lee explained, "This 
upcycled bench project shows how we can extend the lifecycles of products. It 
is meaningful that we actively spread a positive message of overcoming social 
issues together. Amorepacific is proud to work as a global corporate citizen 
discovering sustainable and innovative ways to contribute to society."

The recycled cosmetics bottle terrazzo will be further used in Amorepacific 
stores and in 'GREENCYCLE' campaign, a corporate social responsibility 
activity, dedicated to recycling and upcycling.

The company plans to reduce its use of plastic up to 700 tons by 2022. To help 
with this, it is switching to colorless PET to help increase its use of 
recyclable packaging. In June 2019, Amorepacific signed an agreement of 
cooperation with TerraCycle to recycle used bottles. Their goal included 
collecting 100 tons of used plastic cosmetic bottles each year and aiming for a 
100% recycle rate. The company plans to continue its environmental commitment 
by increasing its use of PCR (post-consumer recycled) plastic and through 
ongoing research on eco-friendly packaging.

Photo - https://photos.prnasia.com/prnh/20200604/2821475-1 
Logo - https://photos.prnasia.com/prnh/20190611/2492892-1-a

SOURCE: Amorepacific

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   Caption: Amorepacific's upcycled bench made from empty cosmetic bottles