Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, June 09 2020 - 18:49
AsiaNet
New Study Explores the UK's New-found Love of Running Revealed By ASICS
TOKYO, LONDON and ROME, June 9, 2020 /PRNewswire-AsiaNet/ --

A new study investigating running behaviours and mental health during lockdown 
including 14,000 people globally, reveals more people are running for mental 
benefits 

43% of regular exercisers in the UK are exercising more now than they were 
before lockdown 
82% of UK runners say running is helping to clear their mind and 78% say 
exercise is helping them feel more sane and in control 
72% of runners want to keep running as much as they are now after the pandemic 
ends

Amidst the confinement and isolation of lockdown, the UK has fallen in love 
with running – that is according to a new study[1] by ASICS. More importantly, 
the research shows nearly three quarters of UK runners plan to stick with their 
new exercise routine. 

The study of 14,000 regular exercisers[2] across 12 countries, found that more 
than a third (36%) globally and 43% in the UK are exercising more now than they 
were before the COVID-19 pandemic began – despite most sports being brought to 
a standstill by social distancing measures. 

Meanwhile, figures from fitness-tracking app, Runkeeper[3], show that runners 
of every level are clocking up more strides, more often. During April 2020, the 
app saw a 667% rise in registrations in the UK and a 105% increase in monthly 
active users compared to the same time last year. It also reported a 98% spike 
in the number of people in the UK heading out for a weekly run.

Running and feeling free

Yet the ASICS study also reveals that, for the majority of people, this 
activity surge is down to more than just physical health. Two-thirds (67%) say 
exercise helps them cope mentally when faced with challenging situations like 
the one we are in now, while eight in ten (78%) runners say that being active 
is making them feel saner and more in control. A similar number (82%) say 
running is playing a key role in helping them clear their mind.

Linda van Aken, VP Running, ASICS EMEA says: "Despite the lockdown and social 
distancing measures, exercise and running in particular have become central to 
many people's daily lives. Our study's findings prove that a run is much more 
than just a run, especially in times of crisis. It's a way for people to put 
aside the mental pressures and challenges of this pandemic and feel free."  

Dr Brendon Stubbs, one of the world's most influential exercise & mental health 
researchers, based at King's College London says: "As one of the first 
multi-country studies, the results demonstrate that during lockdown, running 
has become a lifeline for many people to boost their physical and mental 
wellbeing. These findings support previous evidence which has demonstrated that 
regular exercise is effective to prevent and treat mental health conditions. 
Overall, the study by ASICS reinforces what we instinctively know: physical 
activity makes us feel better and never has there been a more important time to 
become active and experience the mental health benefits from movement.''

Running past COVID-19

Furthermore, runners across the board are keen to keep their active habits 
going when this crisis is over. Nearly three-quarters of UK runners (72%) say 
they want to continue running as much as they are now after the COVID-19 
pandemic comes to an end, while six in ten (61%) people who exercise regularly 
are determined to hang on to the important role sport and movement is currently 
playing in their lives. Perhaps most encouragingly, among those who only took 
up running after the COVID-19 crisis started, nearly two thirds (62%) globally 
say they plan on sticking with it in future.

Helping the world run to feel free

Linda van Aken adds: "80% of Brits told us they feel best when their mind and 
body are in balance – and never has that balance been more important than it is 
now. ASICS was founded on the belief that movement can help anyone achieve a 
sound mind through a sound body. So, with our products, services, and events, 
we want to help runners of every level go further, perform better and protect 
themselves against injury – both during this pandemic and beyond."

ASICS' goal is to support everyone to enjoy the mental freedom that running 
brings. Which is why ASICS aims to ensure every runner is running in the right 
shoe – for complete peace of mind. ASICS is encouraging all runners to find 
their perfect shoe https://www.asics.com/gb/en-gb/mk/run-to-feel

Get Involved 

ASICS is encouraging people to share their post-run or post-workout picture on 
Instagram with how running or exercise makes them feel. People should use 
#RunToFeel and tag @ASICSEurope and a friend to do the same.

For more more information follow #RunToFeel or visit 
https://www.asics.com/gb/en-gb/mk/run-to-feel 

NOTES FOR EDITOR

ABOUT OUR COVID-19 RESPONSE

We consider the health and wellbeing of our athletes, customers and staff as 
our top priority, and we took the decision months ago to close our retail 
stores and offices in affected markets around the world. Medical professionals 
say that in the current situation movement is very important to ensure 
everybody's mental and physical wellbeing. We believe in the power of sport to 
uplift us all, and in times like this it has never been as important to help 
everyone achieve a sound mind in a sound body. We will continue to do all we 
can to help the world achieve that goal. 


[1] 14,000 regular exercisers in total across 12 markets, all aged 18-64 and 
who exercise at least once a week. Each market had 1,000 respondents unless 
specified. Markets: Australia, Brazil, China, France, Germany, India, Italy, 
Japan, Russia, Spain, United Kingdom (2,000) and United States (2,000).
[2]People who exercise at least once a week.
[3]Runkeeper User Trends | Running in the Era of COVID-19, May 2020.

Photo: https://www.youtube.com/watch?v=G9JW8VsNrPE  
Photo: https://mma.prnewswire.com/media/1178045/Image_1.jpg  
Photo: https://mma.prnewswire.com/media/1178046/Image_2.jpg  
Photo: https://mma.prnewswire.com/media/1178047/Image_3.jpg  

Source: ASICS
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