Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Wednesday, June 10 2020 - 21:48
AsiaNet
Vinamilk Makes a Strategic Move for Market Expansion in South Korea
HO CHI MINH CITY, Vietnam, June 10, 2020 /PRNewswire-AsiaNet/ --

Vietnam's leading dairy manufacturer , Vinamilk has marked a turning point in 
South Korea market by launching its soymilk and milk tea early June 2020. 

Vinamilk has already established its presence in the Korean market. Various 
year prior to soymilk and milk tea, Vinamilk's sweetened condensed creamer had 
already been positioned as one of South Korean's top imported brands by sales 
volume.

Photo-https://photos.prnasia.com/prnh/20200610/2826118-1-a
Customers in Korea enjoy Vinamilk soymilk and milk tea

"With its unique and rich nutty flavor, I believe these products will satisfy 
consumers thirst in a more nutritious way", said Mr. Seol Boo Chun -- Director 
of VinaKorea Co., Ltd. He also adds, "Vinamilk's milk tea contain twice the tea 
leave extract comparing with the existing products in the market, allowing 
consumers to enjoy the deep aroma that has commonly found in European tea 
product."

Several efforts have been spent on a thorough preparation for a successful 
market entry. Collaborating with its partner, Vinamilk has conducted a wide 
range of market studies covering all aspects, noteworthy of which are packaging 
design, consumer flavor and taste preferences. In addition, all manufacturing 
processes are of the latest and most advanced that adhere to the USA as well as 
European standards, which in turn ensuring compliance to the Korean import 
requirements and regulations.

Photo-https://photos.prnasia.com/prnh/20200610/2826118-1-b
Vinamilk’s soymilk products are produced on the most advanced manufacturing 
system

Vinamilk's soymilk with different variants including almond, walnut and red 
bean, together with milk tea are distributed by the Vinamilk's local partner, 
Vina Korea Co., Ltd. Customers in South Korea now can easily purchase 
Vinamilk's products through popular e-commerce websites such as 
11St(http://shop.11st.co.kr/stores/592802/category?isCategory=true&pageNo=1), 
eBay and soon on 7-Eleven and GS25 outlets.

In Vietnam, Vinamilk is not only well-known about its high-quality dairy 
products but its soymilk and other plan-based beverage are also very popular 
and heavily consumed by local consumers, thanks to its diversity, excellent 
quality and rich flavor. 

With its sustainable business strategy and solid growth over years, Vinamilk is 
listed on Forbes Asia's 200 Best Over A Billion list and the only Vietnamese 
Company in Top 50 of Asia300 Power Performers by Nikkei Asia Review (2019). 
This company has exported its products to 53 countries and territories during 
its 44-years-long history. 

SOURCE Vinamilk


Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=365047

   Caption: Customers in Korea enjoy Vinamilk soymilk and milk tea

   Link: https://iop.asianetnews.net/view-attachment?attach-id=365049

   Caption: Vinamilk’s soymilk products are produced on the most advanced 
manufacturing system

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