- Entering the leading multi-brand shops - after its inroad into the Japanese 
online mall
 
- ESPOIR star products including Water Splash Sun Cream and Lookbook Palette 
  are catching on in the Japanese beauty market

ESPOIR, an Amorepacific Group's makeup brand moves into Japanese online and 
offline retail channels.

https://photos.prnasia.com/prnh/20200615/2830689-1-a
(Espoir PRO TAILOR BE GLOW CUSHION)

In April, ESPOIR made its first debut in the Japanese beauty market through 
Japanese global online shopping platforms Qoo10, Rakuten, Yahoo Japan and 
Amazon Japan. Riding along with the increasing popularity of its star products 
among local customers, it has now expanded into some of mainstream multi-brand 
shops including @COSME, LOFT and TOKYU HANDS.(In alphabetical order/ select 
stores only)

https://photos.prnasia.com/prnh/20200615/2830689-1-b
(Espoir shop in LOFT Shibuya located in Tokyo, Japan)

Particularly, ESPOIR launched its top selling products through Japanese online 
channels, and PRO TAILOR BE GLOW CUSHION, WATER SPLASH SUNCREAM and REAL EYE 
PALETTE appealed greatly to local customers who favor the Korean style of 
natural glowing skin and makeup. These star products are currently available at 
the brand's retail locations in Japan.

"We plan to broaden our product range in response to the demand of local 
customers. Starting with the Japanese multi-brand shop channel, we will expand 
global retail network further," said Jieun Lee, Brand Communication Manager, 
Espoir. 

With its unique products and outstanding trendy makeup looks, ESPOIR is ready 
to fascinate Japanese customers who are highly interested in K-beauty and 
Korean cosmetics.

SOURCE: Amorepacific

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=365400

   Caption: Espoir PRO TAILOR BE GLOW CUSHION

   Link: https://iop.asianetnews.net/view-attachment?attach-id=365401

   Caption: Espoir shop in LOFT Shibuya located in Tokyo, Japan