Country for PR: United States
Contributor: PR Newswire New York
Monday, June 22 2020 - 22:45
AsiaNet
New Cynosure Global Report Reveals Strong Consumer Appetite For Return to In-Office Aesthetic Treatments
WESTFORD, Massachusetts, June 22, 2020 /PRNewswire-AsiaNet/ --

-- "The Return of Aesthetic Patients Post COVID-19" report finds majority of 
consumers eager to resume treatments and suggests necessary practitioner steps 
to ensure patient confidence

Cynosure, a global leader in medical aesthetics, today unveiled "The Return of 
Aesthetic Patients Post COVID-19," a multi-continent research study that 
uncovers critical insights into current consumer perceptions toward returning 
to in-office aesthetic treatments as restrictions in response to the 
coronavirus pandemic begin to lift. The report indicates a widespread desire, 
regardless of global location, to return to non-invasive, in-office procedures, 
and cites specific precautions identified by consumers that will help them to 
feel safer, more confident and comfortable visiting practitioners in person. 
The report also provides a look at practitioner perspectives, confidence levels 
and anticipated timeline for patient return.

Logo - https://mma.prnewswire.com/media/1168542/Cynosure__Logo.jpg

"The Return of Aesthetic Patients Post COVID-19" report is based upon a survey 
conducted on behalf of Cynosure among 3,000 aesthetically inclined consumers 
across the United States, the United Kingdom, Spain, South Korea and Australia 
to determine the pandemic's impact on consumer comfort levels in regard to 
receiving in-office treatments. The data provides valuable intel, best 
practices and next steps for practitioners to ensure their patients can 
confidently return to their treatments as professionals work to navigate the 
changed industry landscape. The data collected confirmed consumer demand for 
non-invasive treatments such as laser hair removal and skin rejuvenation 
procedures is strong, with 85 percent of global respondents indicating they 
plan to return to aesthetic treatments within 12 months of restrictions being 
lifted, and 63 percent saying they would be willing to return to practices 
within three months of restrictions being lifted in their respective countries.

"We take our role as the leader in medical aesthetics seriously and giving our 
doctors what they need to best serve their patients remains our top priority, 
whether that's best-in-class laser technology or in this case, tangible global 
data to support clinicians as they make critical decisions to ensure the safety 
and security of their patients," said Todd Tillemans, Cynosure Chief Executive 
Officer. "In rocky waters you need a strong captain, and the Cynosure team 
remains committed to its goal of educating aesthetic practitioners across the 
globe in an effort to help them chart a course forward that allows patients to 
resume the treatments that remain important to them."

While the measures practices need to take to ensure patients are comfortable 
returning vary, the use of personal protective equipment (masks and gloves), 
social distancing diligence and proactive communications from practices 
regarding hygiene precautions are the leading factors impacting patient 
willingness to return for treatments. Other key findings include:

   -- The use of facial masks and gloves by practice staff are the primary
      measure patients indicate they'd like to see in place at their aesthetic
      offices. 
   -- Thirty six percent of those surveyed noted they would feel more reassured
      if waiting room patients were also required to wear masks. 
   -- Thirty four percent of patients would like to receive proactive
      communications and reassurances around in-office disinfection and safety
      procedures from their practices. 
   -- Thirty five percent of respondents would like practices to limit the
      number of patients in the office at any one time.

While consumers remain highly optimistic about their return to treatments, 
practitioner hope is not far behind. A strong majority of practitioners (76 
percent) anticipate patients returning to treatments within 12 months of 
restrictions being lifted and 62 percent are confident their business revenue 
will return to pre-pandemic levels as well.

"Determining the safest way to navigate this new landscape and do right by our 
patients who put their trust in us has been our number one priority since 
reopening," said Dr. Christine Dierickx of Skinperium. "Cynosure's report is 
the first real set of data sharing actual aesthetic consumers' needs and 
desires today. This peek into consumers' minds is extremely valuable, as it 
allows me to better understand my patients and the actions necessary to ensure 
they feel at ease returning to our office."

"The Return of Aesthetic Patients Post COVID-19" full report is available for 
download here ( 
https://c212.net/c/link/?t=0&l=en&o=2836176-1&h=1760624754&u=https%3A%2F%2Fwww.cynosure.com%2Fcovid-19%2F&a=here 
). To learn more about Cynosure, please visit www.cynosure.com.

About Cynosure
Cynosure is the global leader in medical aesthetics and develops, manufactures 
and markets aesthetic treatment systems that enable plastic surgeons, 
dermatologists and other medical practitioners to perform non-invasive and 
minimally invasive procedures for skin revitalization, hair removal, body 
contouring, women's health, treat vascular and benign pigmented lesions, remove 
multi-colored tattoos, reduce fat through laser lipolysis, reduce cellulite, 
clear nails infected by toe fungus and ablate sweat glands. Cynosure's product 
portfolio is composed of a broad range of energy sources including Alexandrite, 
diode, Nd: YAG, picosecond, pulse dye, Q-switched lasers, intense pulsed light 
and RF technology. Cynosure sells its products globally under the Cynosure, 
Palomar, ConBio and Ellman brand names through a direct sales force in the 
United States, Canada, France, Morocco, Germany, Spain, the United Kingdom, 
Australia, China, Japan and Korea, and through international distributors in 
approximately 130 other countries. For corporate or product information, visit 
Cynosure's website at www.cynosure.com.

Media Contact: 
Tiffany Ramsey 
+1.702.460.1300 (direct) 
tramsey@vaultcommunications.com

SOURCE: Cynosure