-The Swiss beauty tech brand REDUIT continues its 20-20 campaign 
introducing its first luxury product lines

    Traditional luxury is linked to commodities whose value is driven by 
scarcity, but true luxury is closely tied to innovation; it creates new value. 
Beauty, although fascinating in terms of its central role in our existence, has 
been largely untouched by innovation when compared to most other realms of 
present-day technology.

    This is changing as we speak: beauty tech is beginning to bloom, and it is 
opening completely new opportunities for the evolution of luxury beauty. With 
the release of the REDUIT One Gold, and the LED Hairpods™, REDUIT continues to 
set new standards.

    Creating relevant innovation requires a lot of effort, and coming up with a 
new groundbreaking design is only the tip of the iceberg. You are now offering 
something nobody has yet seen, something that they have not yet had the 
opportunity to seek out, something that no one has ever bought or sold. One is 
now faced with rewiring a consumer path from scratch, formulating an experience 
that will link this innovation to existing realities. This is when luxury 
becomes key in terms of connecting novelty with existing context and evolving 
our semiotic landscape.

    Luxury is the most natural of perception gateways to present new value. It 
commands attention and credibility, but it must be consistent along the entire 
contact perimeter: the product, its placement, the experience of discovery all 
have to be aligned to enhance value.  Only then can luxury carry innovation; 
only then can tech evolve beauty itself.

    The REDUIT One Gold represents the epitome of luxury haircare, providing a 
sophisticated solution for Hairpods™ applications. When used in conjunction 
with REDUIT Hairpods™, it harnesses the power of magnetic misting and 
ultrasonic diffusion to nourish and rejuvenate your hair in seconds. With its 
unique boost function, the REDUIT One Gold can disperse even more actives on 
your hair, delivering them in less time and with less effort. Simply press the 
button twice to boost your treatment and discover haircare like never before.

    The Precision Conditioner LED Hairpods™ complement the philosophy of the 
ultimate luxury haircare experience: the effectiveness of the highly 
concentrated actives is supplemented by a 462 nm blue LED-treatment designed to 
calm and improve scalp conditions and create stronger, more manageable hair 
from the inside out.

    The new products are priced at USD 299.00 (AUD 599.00) for the REDUIT One 
Gold applicator device, and USD 29.90 (AUD 59.90) for the Precision Conditioner 
LED Hairpods™.  In addition to reduit.com, the products will be available from 
a select number of high-end department stores and premium e-commerce sites.

    About REDUIT:

    In French 'Reduit' means 'reduced'. We reduce packaging. Amplify results. 
Reduce time. Amplify efficacy. Reduce steps. Amplify beauty.

    REDUIT was created with one vision: to revolutionize the everyday beauty 
routine. We started in Neuchâtel, Switzerland, with the dream of creating truly 
superior beauty products. From performance to sustainability and 
user-friendliness, we design products that truly elevate the everyday. 

    Set on raising the bar for professional and at-home beauty solutions that 
deliver on one simple promise: enhancing the results and experience while 
reducing the unnecessary.

    For more information on REDUIT, visit our Media Center [reduit.com/media/] 
, or contact us directly at media@reduit.com


    Photo: https://mma.prnewswire.com/media/1195809/Reduit_One_Gold_Device.jpg
    Logo: https://mma.prnewswire.com/media/1170279/REDUIT_Logo.jpg


    Source: REDUIT