Country for PR: United States
Contributor: PR Newswire New York
Thursday, June 25 2020 - 22:45
AsiaNet
USSC Group Announces Rebranding, Changes Name to United Safety
EXTON, Pennsylvania, June 26, 2020 /PRNewswire-AsiaNet/ --

 -- The company has positioned itself as a global leader in safety and 
survivability, unveiling a new name, logo, and look.

Joe Mirabile, President and CEO of United Safety announced today that the 
company-wide rebranding has been completed. 

Video - www.youtube.com/watch?v=eFPCzR4zdzU 
Logo - https://mma.prnewswire.com/media/1196189/USSC_Logo.jpg 

"Our vision is to build the next generation of safety and survivability 
technologies and we believe this new brand represents that vision. We are very 
excited to share our new technologies with our customers," Mirabile said. 

Formerly known as USSC Group, we have made the decision to transition the name 
of the organization to United Safety & Survivability Corporation (United 
Safety).  Our dedication to our customers and our focus on customer service, 
innovative products and commitment to quality is unwavering. While we have made 
the decision to restructure the organization in a way that we feel better 
aligns to our goal of building the next generation of safety and survivability 
technologies, our passion for innovation remains the same. The decision to 
change our name comes at a time when we are reaffirming our commitment to 
safety more than ever. 

United Safety partnered with The Brownstein Group, a Philadelphia-based 
branding agency, to complete the transition efforts. Marc Brownstein, CEO of 
The Brownstein Group said, "We partnered with United Safety (USSC) to help them 
evolve from a national brand to a global one, without changing the corporate 
initials. The company is now properly positioned, on multiple communication 
channels, for the modern world, post COVID. And ready to further carve out its 
unique niche in the global safety marketplace and continue its torrid growth."

The brand launch, inclusive of a new company logo, website, and social media 
presence, was part of the strategy to better align the company through new 
divisions. The company's revamped website offers an in-depth look at the new 
divisional structure and aims to highlight the growing need for safety and 
survivability products, including a new line of PPE materials in an effort to 
adapt to our evolving customer needs. 

Mirabile concluded, "This rebranding marks an exciting change and a strategic 
pivot for the future. Our commitment to our customers and the community we 
serve will not change and we look forward to building on our history of 
innovation and quality."  

About United Safety & Survivability Corporation 
United Safety and Survivability Corporation, formerly known as USSC Group, is 
committed to delivering the most innovative and reliable safety and 
survivability solutions that our customers can trust to protect life and 
property. As a global leader in the design and engineering of world-class 
safety, survivability and technology solutions across a variety of industries 
and categories, our portfolio of products includes seating for commercial 
buses, fire trucks, ambulances, military vehicles, motor coaches, rail cars and 
locomotives. We design and build specialty soldier survivability systems for 
military vehicles and our revolutionary fire suppression systems are used in 
school buses, public transit, heavy machinery and more. We provide PPE safety 
systems to doctors, nurses, and front-line responders. 

Media contact: Stephanie Williams Ford 
Email: swilliams@usscgroup.com   
Phone: +1 610.994.5432



SOURCE: United Safety & Survivability Corporation