- The inaugural report surveyed 948 communications professionals in the region 
to highlight strategies, priorities and challenges across 10 markets. - 

PR Newswire, the leading global provider of news distribution and earned media 
software and services, released the 2020 Asia-Pacific Corporate Communications 
Report( 
https://misc.prnasia.com/atd/custeventreg.php?event_id=494/?utm_source=prnasia&utm_medium=press_release&utm_campaign=APACCommsReport2020) 
today. 

Photo - https://photos.prnasia.com/prnh/20200630/2845030-1-a
caption: PR Newswire's 2020 Asia-Pacific Corporate Communications Report

The report, which surveyed 948 public relations and communications 
professionals, aims to be a barometer of the region's communications landscape, 
covering trends and challenges that span distribution strategies, corporate 
news content and media budgets. The findings contain preferences on 
communications channels, allocation of media budgets, and content production to 
provide valuable insights for communications planning in Asia-Pacific (APAC).

With a multiplicity of languages, cultures, and media consumption behavior, 
APAC has a spectrum of industry practices and preferences. The report examines 
a cross-section of views across 10 major markets - Australia, mainland China, 
Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan, Thailand and 
Vietnam. Industry professionals from 7 PR Newswire's partners[1] also provided 
their inputs. 

"We understand the challenges that businesses face when tailoring campaigns in 
a diverse media environment, and hope the insights contained in this report 
will help our clients better share their stories across different markets, 
cultures, and languages," said Royce Shih, Asia-Pacific Vice President, Sales 
and Marketing of PR Newswire.

Key findings show that nearly 6 out of 10 businesses in APAC prioritize 
enhancing brand influence over sales growth and conversion in their campaigns. 
To optimize brand awareness, 70% of businesses prioritize news websites as the 
most important communications channel. It surpasses other platforms such as 
corporate websites, print media, and social media. 

Here are the other key takeaways from the report: 

The top three communications challenges are content production (55%), measuring 
the impact of communications (54%) and budget constraints (51%). 
Maintaining trust and audience engagement shows the greatest variation across 
the region. 69% of businesses in Vietnam cite this as a challenge, while 28% of 
businesses in South Korea find it difficult. 
This year, 37% of businesses plan to increase their earned media budget, with 
larger businesses with over 1,000 staff showing a greater willingness to do so 
compared to their smaller counterparts. 
The preferred distribution channels for corporate news are: news websites 
(70%), social media (60%), official corporate websites (58%) and print media 
(56%). 
The most common topics in corporate press releases are: events (63%), new 
products/services (61%), industry perspectives (39%) and award announcements 
(38%). 
Providing a holistic approach to communications, the report also features 
journalists' preferences of press release content from previous editions of PR 
Newswire's APAC Media Surveys, alongside with what communications professionals 
prioritize. By aligning corporate news with the needs of journalists who prefer 
newsworthy events and interesting story angles, businesses can strengthen their 
relationships with the media and maximize the effectiveness of their 
communications campaigns.

To download the full 2020 Asia-Pacific Corporate Communications Report, please 
click here. 

[1] PR Newswire Partners: Crisis Management Centre (Malaysia), Infoquest, 
International Association of Business Communicators (Malaysia), KPRCA (Korea 
Public Relations Consultancy Association), Malaysian Digital Association, 
Malaysia Global Business Forum, Public Relations and Communications Association 
Southeast Asia 

 
Photo - https://photos.prnasia.com/prnh/20200630/2845030-1-b
caption: Key findings from PR Newswire's 2020 Asia-Pacific Corporate 
Communications Report (Credit: PR Newswire)

About PR Newswire

PR Newswire, a Cision Company, is a leading global provider of news 
distribution and earned media software and services. In conjunction with 
Cision's cloud-based communications product suite, PR Newswire's services 
enable marketers, corporate communicators, and investor relations officers to 
identify key influencers, engage target audiences, craft and distribute 
strategic content, and measure meaningful impact. Combining the world's 
largest multi-channel, multi-cultural content dissemination network with 
comprehensive workflow tools and platforms, PR Newswire powers the stories of 
organizations around the world. PR Newswire serves tens of thousands of clients 
from offices in the Americas, Europe, the Middle East, Africa and Asia-Pacific 
regions.


Source: PR Newswire

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   Caption: PR Newswire's 2020 Asia-Pacific Corporate Communications Report

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   Caption: Key findings from PR Newswire's 2020 Asia-Pacific Corporate 
Communications Report (Credit: PR Newswire)