-- Industry survey ranks most dynamic and innovative companies in data, 
insights and market research

Dynata ( 
https://c212.net/c/link/?t=0&l=en&o=2850003-1&h=3410253048&u=http%3A%2F%2Fwww.dynata.com%2F&a=Dynata 
), the world's largest first-party data and insights platform, ranked as the 
No. 2 "Data & Analytics Provider" and among the top 10 of the "Most Innovative 
Suppliers" in the 2020 edition of the GreenBook Research Industry Trends (GRIT) 
Report ( 
https://c212.net/c/link/?t=0&l=en&o=2850003-1&h=2864509143&u=https%3A%2F%2Fgreenbook-dot-yamm-track.appspot.com%2FRedirect%3Fukey%3D1MBdyFD3ND25LADXTaKAhaAgUqphLBXk_q9n-ou74xJQ-2109928492%26key%3DYAMMID-71521754%26link%3Dhttps%253A%252F%252Fbit.ly%252F2CoFuWC&a=Report 
), considered a leading benchmark of the market research industry's top 
innovators. 

"We are honored to once again be acknowledged as a leader in data and 
analytics, recognized for the power of our unparalleled fully-permissioned 
first-party data," said Gary S. Laben, CEO of Dynata. "Our business is built on 
the reach and quality of our data, encompassing 62+ million consumers and B2B 
professionals. Our differentiated datasets ensure that we can deliver the 
insights our clients need across every industry and geography, with the 
solutions and expertise they need to solve their biggest challenges."

In addition to Dynata's ranking of ninth overall in the "Most Innovative 
Suppliers" category, the company placed fifth in "Full/Field Service 
Providers." Both rankings are a testimonial to the company's ongoing commitment 
to partnership and delivering innovative solutions to its clients. Last year 
the company launched Dynata Insights Platform, an end-to-end solution that 
allows clients to access every element of the marketing lifecycle, from market 
research to media, advertising, and CRM. Along with these rankings, Dynata was 
ranked in the top 10 for qualitative research.

The 2020 GRIT Top 50 uses an aggregate of responses from market research 
suppliers, clients, and insights professionals, encompassing 2,098 completed 
interviews globally. As a peer-based survey, GreenBook considers it a good 
proxy for business growth, a useful snapshot for strategic planning, and a key 
metric used to assess a company's position in the marketplace.

About Dynata
Dynata is the world's largest first-party data and insights platform. With a 
reach that encompasses over 62 million consumers and business professionals 
globally, and an extensive library of individual profile attributes collected 
through surveys, Dynata is the cornerstone for precise, trustworthy quality 
data. The company has built innovative data services and solutions around its 
robust first-party data offering to bring the voice of the customer to the 
entire marketing continuum – from strategy, innovation, and branding to 
advertising, measurement, and optimization. Dynata serves nearly 6,000 market 
research, media and advertising agencies, publishers, consulting and investment 
firms and corporate customers in North America, South America, Europe, and 
Asia-Pacific. Learn more at www.dynata.com.

SOURCE Dynata

CONTACT: Christian T. Potts, (781) 964-6093, christian.potts@dynata.com