- Lemnisk releases several significant platform enhancements including 
probabilistic user data stitching, AI-based recommendations for new business 
verticals and deeper app and multi-channel personalization capabilities

Lemnisk, the world's first real-time cross-channel marketing automation system 
built on an intelligent and secure Customer Data Platform (CDP), today 
announced the general availability of key features and enhancements to its 
product offering. 

Lemnisk's platform has been further upgraded this year with various 
enhancements such as probabilistic user data stitching across adtech and 
martech and social data sources, AI-based product recommendations, support for 
retail and e-commerce verticals, as well as deeper app personalization 
capabilities. 

All of these features along with the existing capabilities like Ramanujan, an 
AI engine to orchestrate single user journeys, are now also available on a new 
and intuitive user interface that's winning praise from customers for its ease 
of use.

The company is committed to building products around the key needs of its 
customers - acquiring new customers, engaging at scale with existing customers, 
and driving better RoI from the existing marketing stack and initiatives. 

"We have emerged as one of the leading CDP players in Asia and the Middle East. 
Right from tying up with the biggest bank in UAE to forming a solid 
relationship with a leading South East Asian insurance brand to signing up 
India's largest private bank, we've had a very successful run in the market so 
far. This year, we were also recognized by Forrester Research as a Leading 
Real-Time Interaction Management (RTIM) provider in its 'Now Tech: RTIM, Q2 
2020' report," said Subra Krishnan, CEO, Lemnisk.

Earlier this year, Lemnisk also expanded its support for verticals outside 
Banking, Insurance, and Financial Services. Customers in Retail, E-Commerce, 
Travel and Hospitality, and other verticals can also sign up for their 
acclaimed and proven Customer Data Platform. 

"Our goal in 2020 is to effectively use our platform in tackling COVID-19 and 
the post pandemic digital imperative for our clients. With an AI-powered CDP as 
the bedrock, real-time marketing automation can transcend to a whole new level 
for marketers. Lemnisk's tightly integrated and organic customer data platform 
can be a single tool that can effectively play the role of a first party DMP, 
Marketing Automation and Multi-Channel Personalization combined. This can bring 
significant simplification and cost efficiencies for marketers in the current 
environment," added Subra.

About Lemnisk
Lemnisk Customer Data Platform delivers superior customer experiences that 
result in increased conversions, retention, and growth for enterprises. The key 
capabilities include: 

- Uniquely resolve a user in real-time across different data sources and 
channels 
- Create 1:1 personalized experiences for each user across multiple marketing 
channels 
- Orchestrate individual customer journeys on the right channels at the right 
time using a proprietary in-built AI engine called Ramanujan

Headquartered in Bangalore, Lemnisk has offices in Singapore, Dubai and Boston. 
Lemnisk is ISO 27001 and ISO 27018 certified. 

Contact: 
Rahul Thomas Mathew
Vice President – Marketing and Strategic Partnerships 
rahul.mathew@lemnisk.co 
+91-70191-82094

Source: Lemnisk Private Limited