Country for PR: United Kingdom
Contributor: PR Newswire Europe
Monday, July 20 2020 - 21:00
AsiaNet
autoRetouch Launches to Revolutionize Image Editing for Fashion Products
STUTTGART, Germany, July 2020, 2020 /PRNewswire-AsiaNet/ --

autoRetouch - the first end-to-end, automated image processing platform - 
launched its Open Beta phase. Powered by AI, the company currently offers a 
Software as a Service (SaaS) platform for automated bulk-processing of Fashion 
product images. 

Users create an account on the autoRetouch website and are able to try the 
service for free with up to 10 images. To process additional images they buy 
credits on a pay-as-you-go basis. The price to process one image is EUR0.10. 
The service is designed around the concept of workflows. Workflows are created 
by 'chaining up' AI components in a drag and drop interface. Each component 
represents an automated version of a common image-editing task. The product 
currently offers components for the automation of repetitive, yet highly 
impactful image-editing work, such as background removal and skin retouch. 
Users retain full creative control over the output and can process hundreds of 
images simultaneously. The average editing time on a typical fashion product 
image drops from minutes to seconds. 

Changing the industry paradigm 

"The production process of product images in fashion -- from photoshoot to 
post-production, to bringing the images to online catalogs -- is a highly 
inefficient and expensive process today," said autoRetouch Co-Founder and CEO, 
Alex Ciorapciu. "However, if you leverage the latest computer vision technology 
and combine it with today's scalable cloud infrastructure, you can change the 
industry paradigm from manual work to automation; and with that not only save 
costs but deliver more speed and higher output consistency," he added.

Accelerating the move to e-commerce

The launch of autoRetouch is unexpectedly timely. As the global economy 
assesses the impact and slowly recovers from the COVID-19 pandemic, one thing 
is already clear: The move from Offline- to E-commerce has accelerated further. 
"With autoRetouch, we want to do our part to help retailers and everyone in the 
E-commerce image editing supply chain scale their operations in the new reality 
we live in and take some of the most unrewarding and repetitive parts of the 
image production process off their shoulders," said Alex Ciorapciu. "That's why 
the EUR0.10 price per image is an important part of autoRetouch's value 
proposition," he added and further elaborates, "we want to make it easy and 
highly rewarding financially to trust in our automated image processing 
service." 

Origins

autoRetouch was born within the Data Science department at Breuninger, a highly 
innovative luxury fashion retailer from Stuttgart, Germany. During the 
evaluation of the project's impressive results, it became clear that automated 
product image processing is a universal value proposition. To tap into this 
vast opportunity autoRetouch is now a standalone company offering a global 
service. Breuninger is committed to supporting autoRetouch on its journey and 
as such has provided an initial investment into the newly formed start-up. 
autoRetouch currently employs 14 people and is headquartered in Stuttgart, 
Germany.
 
Photo - https://mma.prnewswire.com/media/1216221/autoRetouch.jpg  
Logo - https://mma.prnewswire.com/media/1216222/autoRetouch_Logo.jpg
 
Contact: Julian Eckerle
         Co-Founder & CRO
         media@autoretouch.com
         +49-1724506294

SOURCE:  autoRetouch 
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