Country for PR: United Kingdom
Contributor: PR Newswire Europe
Tuesday, July 21 2020 - 12:00
AsiaNet
The New Generation Of Beauty Tech: While Clarisonic Is Folding, RÉDUIT Continues To Set New Innovation And Development Standards
NEUCHÂTEL, Switzerland, July 21, 2020 /PRNewswire-AsiaNet/ --

The Swiss beauty tech brand RÉDUIT [http://www.reduit.com/] today revealed its 
growth plans are set to break all expectations only one month on from 
launching. Major partnerships with global retailers were confirmed this week. 
Combined, these will be bringing RÉDUIT to prime beauty consumers in 169 
countries, in over 30 languages worldwide, all as the company enters its second 
month of trading.

RÉDUIT is also continuing with innovation, launching its new skincare range, 
effectively doubling its portfolio ahead of the upcoming season. The new 
products will further push the boundaries of tech-led beauty and skincare 
innovation, and will be available to the public from August 2020.

While this is far from the norm, RÉDUIT's CEO Paul Peros cites like-minded 
partnerships, continued innovation and a smart approach to new product 
development as the key areas to build a successful beauty brand in today's 
changing world of beauty consumerism:

"This week we were presented with the news that after almost two decades in 
business Clarisonic would be facing closure for good 
[https://www.dailymail.co.uk/femail/article-8529303/Clarisonic-shutting-sale-her
es-buy-UK.html]. When you look at Clarisonic, it has not continued to push 
technological advancement beyond its initial concept, so was I surprised to see 
them close their doors for good? No, not really. On the other hand you have 
RÉDUIT, a brand combining enhanced delivery technologies, with new generation 
topicals, innovation and sustainable measures on a different level.

"While the largest beauty multinationals report downstream reductions of around 
400 tons of CO2 per facility annually, RÉDUIT isn't trailing far behind. In 
June, its first trading month, RÉDUIT avoided over 30 tons of CO2 output. 
Compared to traditional products, that figure is projected to near 400 tons 
already by the end of the year. This means that the brand will start 
outperforming the most successful cosmetic companies and large-scale facilities 
in only its first year of operation."

Concluding Mr Peros says being part of a flexible, smart and open team with a 
board who can make decisions, pivot at the last minute, remain flexible and 
push for change when the opportunity arises, has been testament to RÉDUIT's 
early success. "Larger corporations can often stifle productivity and lead to a 
lack of innovation. So long as we remain the opposite of this, we are expecting 
to continue our global expansion plans."

About RÉDUIT:

In French 'Réduit' means 'reduced.' We reduce packaging. Amplify results. 
Reduce time. Amplify efficacy. Reduce steps. Amplify beauty.

RÉDUIT was created with one vision: to revolutionize the everyday beauty 
routine. We started in Neuchâtel, Switzerland, with the dream of creating truly 
superior beauty products. From performance to sustainability and 
user-friendliness, we design products that truly elevate the everyday. 

Set on raising the bar for professional and at-home beauty solutions that 
deliver on one simple promise: enhancing the results and experience while 
reducing the unnecessary.

For more information on RÉDUIT, visit our Media Center 
(https://reduit.com/media/).

Photo - 
https://mma.prnewswire.com/media/1216663/REDUIT_Enhanced_Delivery_System.jpg 
Logo - https://mma.prnewswire.com/media/1170279/REDUIT_Logo.jpg

Source: RÉDUIT