The online Sports Betting Entertainment and Technology Company PlayUp, has 
announced that it has successfully secured market access in Colorado and will 
enter the market later this year. Colorado is the first US market for PlayUp to 
kick off its Online Sports Betting solution and has recently announced that it 
has market access rights in multiple US states and will continue to secure more 
across America.

PlayUp's online products are already live in Australia, New Zealand and India 
and very soon in the US. Besides Sports Betting, PlayUp also offers wagering on 
Horse Racing, Daily Fantasy Sports (DFS) and Esports. The company is the 
largest DFS provider in Australia and has over 300,000 registered users outside 
the USA with plans to continue its success story in America. The US 
headquarters has been established in Nevada earlier this year.

"We are very excited to have partnered with Bull Durham Casino" said Dr Laila 
Mintas, CEO of PlayUp US. "Bull Durham is always looking for new ways to engage 
their local audience with their great products and social events. We are very 
happy to add online sports betting to those services to entertain the Colorado 
sports fans."

Doug James, General Manager at Bull Durham Casino said: "I am proud to announce 
that Bull Durham Casino will partner with Australian owned sports betting 
company PlayUp. We are eager to commence offering online sports betting as well 
as other innovative online products that PlayUp can offer to our players at 
Bull Durham Casino, and all Coloradans interested in using the newest 
technology available in sports betting."

Dr Laila Mintas added: "We selected Colorado as the first US state to enter as 
we believe it has great potential, with a population of almost 6 million people 
that traditionally love sports. The Sports Betting market in Colorado has a 
potential market size of $300 million USD. As we are an online-only brand, our 
products are very scalable, especially in times of social distancing."

ABOUT PLAYUP

Headquartered in Sydney Australia, PlayUp Ltd develops, owns and operates 
state-of-the-art interactive gaming technologies for the online wagering and 
gaming consumer markets.

PlayUp has assembled a world-class Board of Directors and is planning its IPO 
in late 2020. 

Source: PlayUp