Country for PR: United States
Contributor: PR Newswire New York
Friday, July 24 2020 - 20:00
AsiaNet
Royal Caribbean Group reinvents cruise industry's safety drill
MIAMI, July 24, 2020 /PRNewswire-AsiaNet/ --

  - New patented approach helps guests sail away smoothly 
  - Technology licensed to other cruise lines to help eliminate crowding

Royal Caribbean Group is replacing one of the least-loved but most important 
parts of a cruise vacation – the safety drill – with Muster 2.0(TM), an 
entirely new approach to delivering safety information to guests. The 
innovative program, the first of its kind, reimagines a process originally 
designed for large groups of people into a faster, more personal approach that 
encourages higher levels of safety.

Photo - 
https://mma.prnewswire.com/media/1219127/eMuster_infographic_Infographic.jpg 
Logo - https://mma.prnewswire.com/media/1213007/RCG_Logo.jpg 

With Muster 2.0, the key elements of the safety drill – including reviewing 
what to expect and where to go in case of an emergency, and instructions on how 
to properly use a life jacket – will be accessible to guests on an individual 
basis instead of a group approach that has been followed historically. New 
technology, eMuster(TM), will be used to help provide the information to guests 
via their mobile devices and interactive stateroom TVs. Travelers will be able 
to review the information at their own time prior to setting sail, eliminating 
the need for the traditional large group assemblies. The new approach also 
enables everyone on board to maintain better spacing as guests move about the 
ship, and it allows guests to enjoy more of their vacation with no 
interruption. 

After reviewing safety information individually, guests will complete the drill 
by visiting their assigned assembly station, where a crew member will verify 
that all steps have been completed and answer questions. Each of the steps will 
need to be completed prior to the ship's departure, as required by 
international maritime law.

"The health and safety of our guests and crew are our number one priority, and 
the development of this new muster process is an elegant solution to an 
outdated, unpopular process," said Richard Fain, chairman and CEO, Royal 
Caribbean Group. "The fact that this will also save guests time and allow the 
ship to operate without pause means that we can increase health, safety and 
guest satisfaction simultaneously." 

"Muster 2.0 represents a natural extension of our mission to improve our 
guests' vacation experiences by removing points of friction," said Jay 
Schneider, Royal Caribbean Group's senior vice president of digital. "In this 
instance, what's most convenient for our guests is also the safest option in 
light of needing to reimagine social spaces in the wake of COVID-19."

This marks the first dramatic change to the safety drill process in a decade, 
since Royal Caribbean's Oasis of the Seas moved the life jackets from guest 
staterooms to the muster stations, which improved the evacuation process and 
has been widely followed throughout the industry. More than a year in the 
making, Muster 2.0 is also an initiative that will be part of the comprehensive 
set of protocols and procedures Royal Caribbean Group is developing along with 
the Healthy Sail Panel that was recently assembled in collaboration with 
Norwegian Cruise Line Holdings Ltd.

"This new process represents the kind of innovation that the Healthy Sail Panel 
is focusing on as part of its mission to enhance the health and safety of 
cruising," said former Utah Gov. Mike Leavitt, co-chair of the Healthy Sail 
Panel. "It shows that we can accomplish a lot if we try to think outside the 
box on safety."
"I'd like to extend my congratulations to Royal Caribbean Group on this 
innovative milestone. It's exactly what our industry needs during these 
unprecedented times and we appreciate the generous offer to participate in this 
innovation," said Frank Del Rio, President and CEO, Norwegian Cruise Line 
Holdings Ltd. "In this industry, we all work cooperatively to enhance health 
and safety, and this is an example of that."

The distributed muster for ocean-going vessels concept is patented in the 
United States and is patent-pending in major markets around the world, 
including the various cruise industry flag states. The company has also worked 
with international regulators, the U.S. Coast Guard and other maritime and 
government authorities to ensure it meets all safety requirements. 

In addition to introducing the new process on the ships of its own cruise lines 
– Royal Caribbean International, Celebrity Cruises and Azamara – Royal 
Caribbean Group is offering to license the patented technology to interested 
cruise operators and will waive patent license fees during the time the world 
and industry battle the global pandemic. Patent licenses have already been 
granted to the company's joint venture, TUI Cruises GmbH, as well as Norwegian 
Cruise Line Holdings Ltd., the parent company of Norwegian Cruise Line, Oceania 
Cruises and Regent Seven Seas Cruises.

Muster 2.0 was first tested on Royal Caribbean's Symphony of the Seas in 
January 2020. Guests who took part in the mock process indicated a strong 
preference for the new approach and also reported better comprehension and 
retention of the safety information. 

About Royal Caribbean Group 
Royal Caribbean Group ( 
https://c212.net/c/link/?t=0&l=en&o=2866310-1&h=3734066773&u=http%3A%2F%2Fwww.rclcorporate.com%2F&a=Royal+Caribbean+Group 
) (NYSE: RCL) is a cruise vacation company comprising four global brands: Royal 
Caribbean International ( 
https://c212.net/c/link/?t=0&l=en&o=2866310-1&h=927730561&u=http%3A%2F%2Fwww.royalcaribbean.com%2F&a=Royal+Caribbean+International 
), Celebrity Cruises ( 
https://c212.net/c/link/?t=0&l=en&o=2866310-1&h=1261444583&u=http%3A%2F%2Fwww.celebritycruises.com%2F&a=Celebrity+Cruises 
), Azamara ( 
https://c212.net/c/link/?t=0&l=en&o=2866310-1&h=2109237492&u=http%3A%2F%2Fwww.azamara.com%2F&a=Azamara 
) and Silversea ( 
https://c212.net/c/link/?t=0&l=en&o=2866310-1&h=2113637027&u=http%3A%2F%2Fwww.silversea.com%2F&a=Silversea 
). Royal Caribbean Group is also a 50% owner of a joint venture that operates 
TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate 63 ships with 
an additional 16 on order as of July 10, 2020. Learn more at 
www.rclcorporate.com or www.rclinvestor.com.

Source - Royal Caribbean Group 

CONTACT: Rob Zeiger, Royal Caribbean Group, corporatecommunications@rccl.com
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