Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, July 31 2020 - 09:00
AsiaNet
LG SIGNATURE and Acclaimed Wine Critic, James Suckling, Present the Art of Enjoying Wine
SEOUL, South Korea, July 31, 2020 /PRNewswire-AsiaNet/ --

- In Association with Premium Brand, Suckling Offers His Expert Advice on How 
to Store and Savor Wine 

LG SIGNATURE, maker of ultra-premium home appliances including the recently 
launched LG SIGNATURE Wine Cellar, has teamed up with brand ambassador and 
world-renowned wine critic, James Suckling, to show consumers the perfect way 
to start their own wine journey.

https://cdn5.prnasia.com/202007/lgsignature/video.mp4 

Importance of Proper Storage

A collector, critic, and connoisseur of wine for more than four decades, 
Suckling emphasizes the importance of having proper storage to protect and 
preserve your wine. He notes that the design and technical capabilities of the 
LG SIGNATURE Wine Cellar are ideal for keeping wine at its best, and that in 
addition to maintaining optimal conditions, the wine cellar is equally 
beautiful to look at.

Temperature and humidity fluctuations should be kept to a bare minimal and the 
LG SIGNATURE Wine Cellar manages this perfectly through Optimal Humidity 
Control[1] and Multi Temperature Control. The brand's advanced technology can 
adjust a constant temperature of between 15 to 18 degrees Celsius with humidity 
remaining steady at about 68 percent – conditions Suckling says are needed to 
avoid prematurely aging your wine. The wine cellar can accommodate 65 bottles – 
in a horizontal rack system that ensures the corks won't dry out – and employs 
LG's Vibration Control technology to prevent the bottles stored from moving 
around, another key factor in safeguarding the flavor and characteristics of 
wine.

Suckling also stresses the importance of limiting your collection's exposure to 
light. The LG SIGNATURE Wine Cellar prevents UV light from reaching the bottles 
stored thanks to a triple-pane mirrored glass door. For the sake of 
convenience, the door comes equipped with InstaView[TM], which lets users see 
what is inside without disturbing the wine cellar's temperature- and 
humidity-controlled environment.

Preparing for the Wine Moment

To create a "great wine moment," Suckling feels strongly that one should fully 
consider when, where and with whom they will share and savor wine. Through 
thinking about the venue, the company, the food, and even the time of day, 
Suckling says it is possible to enhance the enjoyment of the wine being served 
and create memorable experiences. He often organizes tastings around a 
particular theme, and delights in sharing his latest discoveries with friends, 
family and fellow wine-lovers.

For Suckling, it is a great wine moment when all his guests are happy, relaxed 
and satisfied with the wine selection. 

Serving Wine the Right Way

Suckling also shared with LG SIGNATURE that wine should always be served in 
good quality glassware and at the correct temperature. He says that people 
often make the mistake of using the wrong type of glass and "serving whites too 
cold and reds too warm," which can blunt the aroma and distinctive flavors that 
the winemaker has strived so hard to perfect.

As brand ambassador for LG SIGNATURE, James Suckling took part in the Notes 
from the Cellar virtual event celebrating the launch of the LG SIGNATURE Wine 
Cellar in the U.S. market. During the event, the extremely knowledgeable 
Suckling provided some of his favorite tips for tasting and enjoying different 
wine varieties.

In addition, he offered up a list of 12 bottles that, whether you are an 
aficionado or just embarking on your wine journey, should not be missed. To 
learn more, please visit www.LGSIGNATURE.com. 

[1] Based on UL test results using LG's internal testing method of measuring 
average humidity in the wine storage compartment. Applies to LGE model LSR200W. 
No load and 11°C temperature setting. The result may vary in actual usage.
 

About LG SIGNATURE

LG SIGNATURE is the first ultra-premium brand across multiple product 
categories from global innovator LG Electronics. Catering to the most 
discerning consumers, LG SIGNATURE is designed to provide a state-of-the-art 
living experience that feels pure, sophisticated and luxurious. Combining the 
very best of everything LG has to offer, the distinctive LG SIGNATURE products 
were designed with their true essence in mind – streamlined to focus on each 
product's essential function while maintaining the LG SIGNATURE's modern, 
signature design. www.LGSIGNATURE.com.

https://photos.prnasia.com/prnh/20200729/2869247-1-a 
https://photos.prnasia.com/prnh/20200729/2869247-1-b 
https://photos.prnasia.com/prnh/20200729/2869247-1-c 

SOURCE  LG SIGNATURE


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   Caption: LG SIGNATURE Ambassador James Suckling

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   Caption: LG SIGNATURE Ambassador James Suckling and the LG SIGNATURE Wine 
Cellar

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   Caption: LG SIGNATURE Ambassador James Suckling and the LG SIGNATURE Wine 
Cellar