Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Wednesday, July 29 2020 - 23:21
AsiaNet
TAICCA and CATCHPLAY Announce Joint Investment in SCREENWORKS ASIA to Build Taiwan's Content Powerhouse
TAIPEI, July 29, 2020 /PRNewswire-AsiaNet/ --

To extend the reach of Taiwan's original content, Taiwan Creative Content 
Agency (TAICCA) and CATCHPLAY have announced a joint investment in SCREENWORKS 
ASIA Ltd. to create more original Taiwanese content for the international 
audience. The joint venture has a goal to increase the quantity and quality of 
entertainment content productions and to facilitate a platform for 
international collaboration, aiming to make Taiwan a powerhouse for Asian 
original content.

Photo - https://photos.prnasia.com/prnh/20200729/2870692-1-a

Photo - https://photos.prnasia.com/prnh/20200729/2870692-1-b

CATCHPLAY is the leading distributor for international movies in Taiwan, with 
movies such as La La Land, Green Book and Parasite in its recent line-up. Its 
streaming service, CATCHPLAY+, is one of the few digital content services that 
have successfully expanded to international markets, having over 6 million 
users to date across operations in Taiwan, Singapore, and Indonesia. Employing 
more than a decade of experience in the content industry, CATCHPLAY has had a 
remarkable slate of film investments, including the financing of Hollywood 
films The Revenant, Assassin's Creed and director Martin Scorsese's Silence in 
addition to 20 Once Again, a co-production with Korea's CJ Entertainment. In 
2019, CATCHPLAY, in partnership with Warner Media's HBO Asia, took on the 
distribution of its first Taiwanese original drama series, The World Between 
Us, and saw the TV series become the most successful Mandarin-speaking series 
of the year.

TAICCA Chairperson Hsiao-Ching TING states, "With a proprietary distribution 
network and experience investing in international productions, CATCHPLAY has 
been a long-term distributor of international films and television programs. 
Investing in the development of Taiwanese films, TAICCA hopes to leverage 
CATCHPLAY's international distribution channels and reverse long-standing 
trends by exporting Taiwan-produced films overseas, resonating with the 
agency's "internationalization" and "brand creation" strategies TAICCA looks 
forward to working with CATCHPLAY to establish a foundation for original 
content from Taiwan to integrate with the global market, empowering Taiwan to 
become an influential contributor of original content around the globe.

"We used to play by the rules of international content industry rules to bring 
good international content to the Taiwanese audience. Now, it's time to 
leverage our experience from the international market to bring Taiwan's 
original works to the world," said CATCHPLAY CEO Daphne YANG, "It's an honor 
that TAICCA favors this concept and our team's capability. We hope that this 
partnership can help the Taiwanese film and television industry build a new 
platform in line with international standards."

The main focus of SCREENWORKS ASIA will be producing and distributing premium 
Taiwanese original entertainment content targeting international audiences. 
SCREENWORKS ASIA selects various topics of international interest for 
development, focusing mainly on movies, mini-series, and factual entertainment 
for theatrical releases, TV, or streaming services with creating diversified, 
cross-industry global IP as its long-term goal. 

The first SCREENWORKS ASIA project announced is the sequel to one of the most 
successful Mandarin-speaking drama series of 2019, The Making of An Ordinary 
Woman II. The Making of An Ordinary Woman and The World Between US were named 
the top two Mandarin-speaking shows of 2019, rated 8.6 and 9.2 respectively on 
IMDb, the leading international content rating service, and reached many 
hundreds of millions of viewers in Asia and all over the world. Both shows were 
from Taiwan and introduced to streamers on CATCHPLAY+. Five more projects have 
also been announced by SCREENWORKS ASIA with principal photography for two of 
them kicking off this summer. 

Since its establishment last year, TAICCA has endeavored to work on IPs with 
outstanding potential to facilitate their development. Among them, the martial 
art short film, The Method of Breathing by cutting-edge director Yi LIU, the 
winning project selected at the end of last year by the Taipei Golden Horse 
Film Project Promotion, has seen its development accelerated through a 
TAICCA-established platform and participated in the IP Showcase at this year's 
European Film Market in Berlin. SCREENWORKS ASIA will also develop a TV drama 
and movie of the same name, creating a stage for the content industry and 
creators to leap into the international market.

TAICCA utilizes the Development Fund to invest in diversified industries and 
fill in industry gaps, systematically constructing an ecosystem for films with 
Taiwan-related content. TAICCA will continue to collaborate with the government 
and private sector to welcome additional co-investors for the promotion and 
development of Taiwan's cultural content industry.

SOURCE:  Taiwan Creative Content Agency

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=368248

   Caption: From left to right: GM of Screenworks, Karen Tang CEO of CATCHPLAY 
Group, Daphne Yang Chairperson of TAICCA, Hsiao-Ching TING President of TAICCA, 
Lolita Ching-Fang HU

   Link: https://iop.asianetnews.net/view-attachment?attach-id=368250

   Caption: The funders of Screenworks and crew for the coming projects.

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