The European Art of Taste – Italian Fruit & Veg Masterpieces, despite the delay 
brought by the Covid-19 emergency, is preparing new activities of promotion for 
the upcoming season of fresh kiwifruit, oranges and processed fruit and 
vegetables.

The project, financed by the EU and CSO Italy for the period 2019-2021, 
represents some of the most important Italian companies in fruit and vegetable 
sector as Conserve Italia, Origine Group, Jingold, Joinfruit, King Fruit, 
Mazzoni, RK Growers and Oranfrizer which are directly involved in the project 
promotional activities in China, Japan, Taiwan and Hong Kong. Those companies 
are the flagship of Italian fruit and vegetables sector exportations in Europe 
which, in the first six months of 2020, recorded a growth of +6,9% compared to 
2019, with almost +92 million of euros, despite the volumes have shown a 
decrease of -4,9% (Source: Fruitimprese on ISTAT numbers).

The exportation trend is strictly linked to the dramatic situation caused by 
the pandemic who has involved in the first place China and Italy. The positive 
results of international exchanges and the growth of the Made in Italy products 
request have been made possible by the high standard and the safeness of 
Italian and European productive process.

The Italian fruit and vegetables production, following the latest information 
published by the Department of Health, is a guarantee of safety and the 
naturalness with really low level of pesticides residues. 

In a test conducted by the Italian National Health System, on 7159 fruit and 
vegetables representative samples, only 1,1% has shown residuals of active 
principles of synthesis. Those numbers are three times lower below the average 
as confirmed by the results of the annual relation published by the European 
Food Safety Agency (EFSA) who has analysed more than 97.000 samples from every 
European country.

Those results enforce the valour and the importance of the Made in Italy 
productive system which put together the phytosanitary safeness to a unique 
flavour. The Italian fruit and vegetables are appreciated all over the world, 
thanks to farms which follow, almost in the totality, the integrated production 
and the most severe norms in terms of hygiene and health which are really 
important in the world after the Covid-19. For this reason all the promoted by 
The European Art of Taste has the HACCP and Global G.A.P certification which 
improve and permit to manage every productive process, granting the hygiene, 
the safeness and the environment protection.

Thanks to The European Art of Taste project (www.europeanartoftaste.com) the 
Italian fruit and vegetables has started to be available in the Asian markets, 
and with numerous promotion activities has given to everyone the chance to 
taste and discover the natural excellences of Made in Italy.

For further information and details: www.europeanartoftaste.com; 
www.europeanartoftaste.ch

Press office: The European Art of Taste, RP Circuiti Multimedia – 
press@rpcircuiti.it – info@rpcircuiti.it 


SOURCE: The European Art of Taste