-- Clean, Uncomplicated, Effective Skincare for All

-- "Fenty Skin is my vision of the new culture of skincare – I wanted to create 
amazing products that really work, that are easy to use, and everyone can apply 
it." - Rihanna

Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, 
introduces her second global beauty brand, Fenty Skin, following the 
game-changing 2017 Fenty Beauty launch. 

Experience the interactive Multichannel News Release here: 
https://www.multivu.com/players/English/8756451-rihanna-fenty-skin/ 

Rihanna's much-anticipated skincare brand is the culmination of her global 
experiences, personal skincare journey, and unwavering mission to provide 
simple solutions for all skin tones and types. As a result, Fenty Skin delivers 
clean, value-packed, multitasking products that work seamlessly with makeup and 
respect the planet with earth-conscious packaging and formulas.

After years of feeling overwhelmed by all the skincare choices and a bad 
experience with a product that discolored her skin as a teen, Rihanna dreamed 
of creating a line that was easy and effective. Now, she's created an 
approachable skincare brand built on years of unparalleled experience, access 
and education, representing everything she wished she had known when she was 
younger. With Fenty Skin, Rihanna shares her real-life routine for achieving a 
bright, healthy-looking complexion. Known together as the "Fenty Skin 
Start'rs", her regimen includes three 2-in-1 products:

    - Total Cleans'r Remove-It-All Cleanser ($25), a makeup remover-cleanser
      with a creamy lather to remove dirt, oil, and longwear makeup without
      drying out the skin. 
    - Fat Water Pore-Refining Toner Serum ($28), a game-changing toner-serum
      hybrid that targets pores, improves the look of dark spots, brightens,
      smooths, and fights shine—all without stripping skin. 
    - Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen ($35), 
      a moisturizer-sunscreen that's lightweight, oil-free, and truly invisible
      on all skin tones with its subtle pink hue. It claps back at dehydration,
      discoloration, and dark spots, and is makeup-friendly - no pilling or
      flashback. Plus, it's refillable.

Fenty Skin features clean, vegan, gluten-free and oil-free formulas, and 
combines globally sourced ingredients, like vitamin C-rich Barbados cherry, 
with gold standard skincare ingredients, like hyaluronic acid and niacinamide. 
Rihanna wanted Fenty Skin to be a complete sensorial experience, so the 
products feature warm, tropical scents inspired by their ingredients like 
Barbados cherry, coconut, and fresh desert melon. Making sure everyone could 
use it and see visible results was essential to Rihanna, so every Fenty Skin 
product was tested on all skin tones, textures, and types.

Fenty Skin's packaging is sleek, modern and earth conscious. The brand has 
eliminated boxes where possible, incorporated post-consumer recycled materials, 
and created refill systems where feasible. 

Rihanna also welcomes skincare expert and licensed esthetician, Sean Garrette, 
as Fenty Skin Ambassador. 

Fenty Skin launches exclusively on FentySkin.com [ 
https://www.fentybeauty.com/fentyskin ] starting July 31st, with international 
shipping.

SOURCE:  Kendo

CONTACT: Ali Bucky Dishi
         BOLD PR
         ali@boldpr.com; 
         Natalie Krause
         BOLD PR
         Natalie@boldpr.com