On July 30, Chinese game publisher Perfect World held an online press 
conference in Shanghai, at which Perfect World CEO Dr. Robert H. Xiao delivered 
a keynote speech during which he emphasized the importance of creative thinking 
as a vehicle to empowering the future.

Perfect World recorded encouraging results across the board for the first half 
of 2020. The company's first flagship cloud-based title, Forsaken World, which 
went online in July this year, has taken the lead in the domestic market for 
cloud-based game distribution. From the launch of a cloud version of Subnautica 
in 2017, to the title of Forsaken World in the first half of 2020 and the cloud 
native game Jade Dynasty2  currently under development, Perfect World has kept 
expanding its presence in the cloud game sector by further enhancing efforts in 
the R&D of cloud games.

As the exclusive operator of DOTA2 and CS:GO in mainland China, Perfect World 
pioneered several online events this year, including the King of the Arena for 
public participation and the CS:GO Professional League formed exclusively for 
professional teams. Furthermore, the publisher has been active in creating 
virtual e-sports hosts, as part of an effort to consolidate its e-sports 
ecosystem. Looking forward, the firm plans to continue exploring possibilities 
to further apply AI technologies across the sector.

Perfect World launched ten TV series, two variety shows and one online film in 
the first half. Products including Perfect Village, We Are All Alone, Skate 
Into Love, And The Winner Is Love and Trident, all became huge hits in terms of 
both the number of comments and the audience rating.

Perfect World plans to release new titles including Fantasy New Jade Dynasty 
and Chronicle of Infinity in the near future. The company will continue to host 
CS:GO Professional League while launching an autumn city challenge and a 
national college league. In addition, the company is preparing for the 
production of several films and TV series, including The Glory and The Dream, 
an epic TV series celebrating the 100th anniversary of the founding of the 
Communist Party of China.

"Perfect World not only creates culturally-themed entertainment products that 
brings joy to the audience, but also continuously analyzes and breaks down the 
overall process of creating that joy into a series of thought processes and 
methodologies, which is something we refer to as 'creative thinking around 
culturally-based themes'," Dr. Xiao said. He further explained that such 
creative thinking is based on Perfect World's years of experience in 
implementing a strategy of developing games and entertainment that is centered 
around a creative approach to a country's or a region's cultural heritage, 
while the core lies in crossover integration, which empowers other industries 
with creative culture-based digital methods and experience.

Dr. Xiao then added that, through a combination of culturally-themed 
entertainment products, creative thinking around themes based on cultural 
heritage and the strategy of developing games based on those themes, Perfect 
World will continue to create high-quality content, constantly expanding the 
space for creative imagination and further growing its ecosystem, in a move to 
prepare for the future of creative development with its partners.

Source: Perfect World Co., Ltd.