On July 30, Dr. Robert H. Xiao, CEO of Perfect World, delivered a keynote 
speech at the 2020 China Digital Entertainment Congress (CDEC), discussing the 
changes 5G has brought to the digital cultural and creative industry, and, most 
notably, to games.

Photo - https://photos.prnasia.com/prnh/20200731/2872237-1 

Dr. Xiao explained that the digital transformation of the game industry is the 
current trend, while 5G is a new technical extension and foundation for the 
next stage of growth across the industry. Content consumption will change 
dramatically as a result of the imaginative possibilities brought about by 5G. 
To cite an example, new technologies such as 5G+AI and VR/AR will instigate 
disruptive changes across traditional cultural and entertainment communication 
channels and scenarios, generating new expectations in terms of content and 
experience, further promoting innovation in the integration of technology and 
content as well as the digitization and intelligentization of those channels 
and scenarios, while driving a new consumption experience.

Dr. Robert H. Xiao took e-sports as an illustration, expressing the opinion 
that with 5G, in tandem with cloud computing and increasingly mature virtual 
reality technologies, both the participation and the business model of e-sports 
in the future will become "hyper-interactive". With wearable devices, the 
audience can directly participate in the competition and even interact with the 
contestants within the competition environment in real time. This will be a 
truly innovative new approach when compared with how one approaches traditional 
sports. In turn, the experimental application of new technologies in e-sports 
will further activate and nurture the development of even newer technologies, 
breaking the current e-sports business model.

In addition, the possibilities for new media and other applications as a result 
of the popularization of 5G will move the user's attention completely from 
offline to online. Xiao said that businesses must find new ways to interact 
with users, and that a wave of creative ideas around the new digital 
technologies will give rise to a whole new array of approaches for deeply 
interacting with users, bringing to the fore an important force empowering the 
transformation of the industry.

SOURCE: Perfect World Co., Ltd.


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   Caption: Perfect World CEO Dr. Robert H. Xiao delivers keynote speech