The live virtual experience will offer the latest insights and best practices 
to help B2B & B2C marketing and customer experience (CX) leaders grow their 
businesses 



Forrester( 
https://go.forrester.com/?utm_source=prnewswire&utm_medium=pr&utm_campaign=summit20apac) 
(Nasdaq: FORR) today announced the conference agenda and guest keynote speaker 
for Summit Asia Pacific 2020( 
https://go.forrester.com/event/summit-asia-pacific/?utm_source=prnewswire&utm_medium=pr&utm_campaign=summit20apac), 
which will be held virtually from September 1-2, 2020. Featuring more than 40 
sessions, Summit Asia Pacific 2020 is the must-attend event for B2B & B2C 
marketing and CX leaders looking to align organizational priorities and grow 
revenue in this unprecedented business environment.

Logo-https://photos.prnasia.com/prnh/20191120/2648771-1LOGO

Growing revenue and improving CX remain top priorities for business leaders in 
Asia Pacific. Packed with timely and actionable insights, this event is aimed 
at business leaders looking to collaborate in order to accelerate their revenue 
engine and deliver exceptional customer experiences. 

The conference will showcase two primary tracks: B2B and CX

-The B2B track is designed to help B2B marketing, product and sales leaders 
address the specific challenges that demand, Account-Based Marketing (ABM), 
channel, campaign, field marketing and sales teams face in the region. 
-The CX track will help B2C marketers and CX professionals understand how to 
engage with customers with authenticity and purpose, critical to the strength 
of brand relationship, especially as firms enter the post-pandemic recovery.

Some of the noteworthy features at the event include a keynote by Uma Rudd 
Chia( http://umaruddchia.com/), award-winning creative director, head of 
innovation and best-selling author and advanced experiential and networking 
opportunities to connect with peers. At the event, Forrester will also 
recognize its Return on Integration( 
https://go.forrester.com/event/summit-asia-pacific/roi-poy-winners/?utm_source=prnewswire&utm_medium=pr&utm_campaign=summit20apac) 
(ROI) and Programs of the Year( 
https://go.forrester.com/event/summit-asia-pacific/roi-poy-winners/?utm_source=prnewswire&utm_medium=pr&utm_campaign=summit20apac#poy) 
(POY) honorees for achieving strong sales, marketing, and product alignment to 
improve overall company performance. In addition, attendees will have an 
opportunity to experience Forrester's B2B Marketing( 
https://www.siriusdecisions.com/our-business/learning/b2b-marketing-certification-program/?utm_source=prnewswire&utm_medium=pr&utm_campaign=summit20apac) 
and CX Certification( 
https://go.forrester.com/certification/cx-certification/?utm_source=prnewswire&utm_medium=pr&utm_campaign=summit20apac) 
courses, and access to best-in-class analysts and experts.

Key sessions include:

-Lessons from a Crisis: The Future of Brand, Employee and Customer Engagement 
The current crisis is unprecedented, but the ideas and priorities that 
organizations need to apply are not. This session will discuss concepts, 
strategies, and tools around employee experience, customer engagement, and 
brand engagement that companies need to develop to not only survive the effects 
of the pandemic but also thrive in the future. 
-Silver Linings Playbook: Unexpected Innovations That Will Outlive COVID-19
In the early days of COVID-19, marketers, sellers and CX leaders scrambled to 
keep the most fundamental parts of their operations running. This panel will 
explore lessons learnt and how to apply them moving forward. 
-The New Normal for Customer Experience
This session will discuss why customers may have temporarily sacrificed their 
personal comfort in exchange for their health and safety initially. However, in 
the future, they will demand more trust and reliability from companies they 
choose to do business with. 
-The Future of B2B Buying: How to Anticipate and Plan for the Buyers' Evolving 
Expectations
Organizations that will navigate today's changing B2B buying behaviors 
successfully will adapt on the basis of a strategic understanding of the 
evolving relationship between their specific offerings and buyer motions. This 
session will help revenue leaders understand and adapt to the changing needs of 
their buyers. 
-Building Resilient Plans Across the Revenue Engine
Only 14% of organizations report having an aligned planning process that 
includes sales, product and marketing. This session will explore why revenue 
leaders must develop annual plans that are resilient, drive focus, and enable 
agility within their organizations to rapidly adapt to changing market 
conditions.

"Our research shows that business leaders — regardless of who they serve — need 
to adjust to the new normal and adapt to changing customer expectations 
quickly," said Dane Anderson, SVP of international research and product, 
Forrester. "They need to survive and find a way to grow and differentiate their 
brand. Our goal is to guide these companies out of the crisis and help them 
build long-lasting and trusting relationships with their customers, in 
alignment with the present realities."

Resources for Summit Asia Pacific 2020:

-Register( 
https://go.forrester.com/event/summit-asia-pacific/?utm_source=prnewswire&utm_medium=pr&utm_campaign=summit20apac) 
to attend 
-View the full agenda( 
https://go.forrester.com/event/summit-asia-pacific/agenda/?utm_source=prnewswire&utm_medium=pr&utm_campaign=summit20apac) 
and speakers( 
https://go.forrester.com/event/summit-asia-pacific/speakers/?utm_source=prnewswire&utm_medium=pr&utm_campaign=summit20apac) 

-Learn about the networking( 
https://go.forrester.com/event/summit-asia-pacific/networking/?utm_source=prnewswire&utm_medium=pr&utm_campaign=summit20apac) 
and sponsorship( 
https://go.forrester.com/event/summit-asia-pacific/sponsors/?utm_source=prnewswire&utm_medium=pr&utm_campaign=summit20apac) 
opportunities 
-Members of the press interested in attending and covering may contact 
press@forrester.com

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory 
firms in the world. We work with business and technology leaders to drive 
customer-obsessed vision, strategy, and execution that accelerate growth. 
Forrester's unique insights are grounded in annual surveys of more than 690,000 
consumers and business leaders worldwide, rigorous and objective methodologies, 
and the shared wisdom of our most innovative clients. Through proprietary 
research, data and analytics, custom consulting, exclusive peer groups, 
certifications, and events, we are revolutionizing how businesses grow in the 
age of the customer; learn more at forrester.com.

Source Forrester